Senior Media Planner, Strategic Planning

Tinuiti•Remote -AZ, AZ

5d•$100,000 - $120,000•Remote

About The Position

The Senior Media Planner is a critical role within Tinuiti’s Client Strategy team, focused on promoting and expanding Tinuiti’s Strategic Planning function. This role is ideal for someone with deep media experience in telling stories using planning and research tools, and who can act as a trusted advisor to clients. You will establish and define high-impact, long-term marketing strategies at the business level by developing account strategies, audience & messaging insights, consumer journey mapping, and media mix recommendations. You are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a proven track record of success in leading progressive strategies, being a trusted advisor, growing businesses, and mentoring talent. You possess superior presentation skills to effectively communicate your data-driven strategic direction and insights to clients, prospects, and teams.

Requirements

5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market.
Experience with cross-channel planning required, including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc).
Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar.
Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts.
Strong POV of industry planning, insights, and competitive tools.
Expert knowledge of the media landscape - both traditional and digital.
Ability to build relationships with clients and peers (trusted advisor).
Strong written and oral communication skills, specifically around presentation story-telling.
Ability to travel to onsite meetings 1-2 times a month at most.

Nice To Haves

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Responsibilities

Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth.
Lead the identification of media partners/platforms, programming/networks opportunities that are best suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio.
Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance.
Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective).
Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans.
Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint.
Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs.
Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements.

Benefits

Unlimited PTO
17 paid holidays
Flex Fridays
3 total weeks of office closure per year
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
4% 401k match at 100% with immediate vesting
Fringe, Forma, Thankful giving, Equity
Bravely coaching session, Mentor program
20 paid holidays
Unlimited Telemedicine and Teletherapy available at no cost
Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources