Senior Media Manager

Tatari•San Francisco, CA

10h•$90,000 - $120,000•Hybrid

About The Position

Tatari is seeking a Senior Media Manager to support Enterprise and Mid-Market accounts. The role involves planning, buying, optimizing, and managing clients’ linear and streaming TV campaigns using Tatari’s technology and measurement tools. It is a hands-on, in-platform media buying position covering day-to-day campaign management across multiple clients. For Enterprise accounts, the Senior Media Manager partners with large, established brands that use sophisticated full-funnel marketing strategies and TV as a core part of their media mix. For Mid-Market accounts, the role manages and scales mid-sized brands that are new to TV or expanding their linear and streaming advertising. These clients tend to emphasize lower-funnel KPIs while increasingly investing in brand building, and may progress from weekly remnant and ROS buying to sports, sponsorships, premium inventory, and upfront deals.

Requirements

5–8+ years of experience with TV/video media buying, planning, and platform or programmatic trading.
Understanding of linear TV and streaming inventory, pricing, and media planning.
Experience negotiating and purchasing sports and high-premium placements, with the ability to evaluate value, secure inventory, and manage pricing in competitive environments.
Experience optimizing media buys based on performance outcomes and KPIs.
Understanding of marketing strategy, sales-funnel KPIs, and how media, programmatic, data, measurement, and technology fit together.
Advanced presentation and communication skills, both verbal and written.
Comfort learning software and systems, and an appreciation for technology, product, engineering, data, and analytics.
Curiosity and fluency in using AI tools with sound judgment.
Excellent analytical and troubleshooting skills, including intermediate to advanced Excel and/or Google Sheets skills.
Detail-oriented and organized, with the ability to manage multiple workflows simultaneously.

Nice To Haves

Direct Response experience.

Responsibilities

Plan, buy, optimize, and manage linear and streaming TV campaigns across multiple clients.
Support Enterprise and Mid-Market accounts with hands-on, day-to-day in-platform media buying.
Build strategic media plans using knowledge of TV inventory, pricing, networks, publishers, programs, shows, personalities, and the media calendar.
Negotiate and purchase sports and high-premium placements, including live events, tentpole programming, and sponsorships.
Optimize media buys based on performance outcomes and KPIs.
Present recommendations to clients and internal stakeholders using quantitative analysis and creative thinking.
Use AI tools where appropriate to accelerate research, reporting, and client deliverables.