Senior Media Manager

Tatari•New York, NY

10h•$90,000 - $120,000•Hybrid

About The Position

Tatari is seeking a Senior Media Manager to support Enterprise and Mid-Market accounts. The role uses media and technology experience, along with Tatari’s technology and measurement capabilities, to plan, buy, optimize, and manage clients’ linear and streaming TV campaigns. It is a hands-on, in-platform media buying position responsible for day-to-day campaign management across multiple clients. For Enterprise clients, the Senior Media Manager partners with established brands that use sophisticated, full-funnel marketing strategies and treat TV as a core part of their media mix. For Mid-Market clients, the manager oversees and scales brands that are new to TV or seeking to expand linear and streaming efforts. These clients often focus on lower-funnel KPIs while increasing upper-funnel brand investment, and may grow from weekly remnant and ROS buying toward sports, sponsorships, premium inventory, and upfront deals. Tatari is a TV advertising company that combines media buying with proprietary analytics to make TV advertising more automated and measurable. The company describes its workplace as inclusive and welcoming, and this role follows a hybrid office schedule of two days per week.

Requirements

5–8+ years of experience in TV/video media buying, planning, and platform or programmatic trading.
Strong understanding of linear TV and streaming inventory, including networks, publishers, programs, shows, personalities, and media calendars.
Ability to develop insightful and strategic media plans and understand pricing.
Experience negotiating and purchasing sports and high-premium placements, with the ability to evaluate value, secure inventory, and manage pricing in competitive, high-demand environments.
Experience optimizing media buys based on performance outcomes and KPIs.
Understanding of marketing strategy, sales-funnel KPIs, and how media, programmatic, data, measurement, and technology fit together.
Advanced presentation and communication skills, both verbal and written.
Comfort learning software and systems, and interest in technology, product, engineering, data, and analytics.
Curiosity and fluency in using AI tools, with sound judgment about when and how to apply them.
Excellent analytical and troubleshooting skills, including intermediate to advanced Excel and/or Google Sheets skills.
Detail-oriented and organized, with the ability to manage multiple workflows simultaneously.

Nice To Haves

Direct Response experience.

Responsibilities

Plan, buy, optimize, and manage linear and streaming TV campaigns day to day across multiple clients.
Support Enterprise and Mid-Market accounts, partnering with clients on their TV advertising strategies.
Build strategic media plans using knowledge of linear and streaming inventory, pricing, networks, publishers, programs, shows, personalities, and media calendars.
Negotiate and purchase sports and high-premium placements, including live events, tentpole programming, and sponsorships.
Optimize media buys based on performance outcomes and client KPIs.
Present recommendations to clients and internal stakeholders using quantitative analysis and creative thinking.
Use Tatari’s buying platform and relevant technology, measurement, data, and analytics to support campaign work.
Apply AI tools judiciously to accelerate research, reporting, and client deliverables.