Senior Media Manager

Tatari•Los Angeles, CA

8h•$90,000 - $120,000•Hybrid

About The Position

Tatari is hiring a Senior Media Manager to support Enterprise and Mid-Market accounts. The role uses media and technology experience, along with Tatari’s measurement capabilities, to plan, buy, and optimize clients’ linear and streaming TV campaigns. It is a hands-on, in-platform media buying position involving day-to-day campaign planning, buying, optimization, and management across multiple clients. For Enterprise accounts, the Senior Media Manager partners with established brands that use sophisticated, full-funnel marketing strategies and consider TV a core part of their media mix. For Mid-Market accounts, the role manages and scales brands that are new to TV or expanding their linear and streaming efforts. These clients often focus on lower-funnel KPIs while increasing investment in upper-funnel brand building, with buying that may grow from weekly remnant and ROS placements to sports, sponsorships, premium inventory, and upfront deals.

Requirements

5–8+ years of experience with TV/video media buying, planning, and platform or programmatic trading.
Strong familiarity with linear TV and streaming inventory, including networks, publishers, programs, shows, personalities, and the media calendar.
Ability to build insightful and strategic media plans and understand pricing.
Experience negotiating and purchasing sports and high-premium placements, with the ability to evaluate value, secure inventory, and manage pricing in competitive, high-demand environments.
Experience optimizing media buys based on performance outcomes and KPIs.
Understanding of marketing strategy, sales-funnel KPIs, and how media, programmatic, data, measurement, and technology fit together.
Advanced presentation and communication skills, both verbal and written.
Comfort learning software and systems, including proprietary buying platforms, and appreciation for technology, product, engineering, data, and analytics.
Curiosity and fluency in using AI tools to work more efficiently, with sound judgment about when and how to apply them.
Excellent analytical and troubleshooting skills, including intermediate to advanced Excel and/or Google Sheets skills.
Detail-oriented and organized, with the ability to manage multiple workflows simultaneously.

Nice To Haves

Direct Response experience.

Responsibilities

Plan, buy, optimize, and manage linear and streaming TV campaigns day to day across multiple clients.
Support Enterprise and Mid-Market accounts, partnering with clients on their TV advertising strategies.
Build strategic media plans informed by inventory, pricing, client objectives, and the media calendar.
Negotiate and purchase sports and high-premium placements, including live events, tentpole programming, and sponsorships.
Optimize media buys based on performance outcomes and KPIs.
Present recommendations to clients and internal stakeholders, combining quantitative analysis with creative thinking.
Use AI tools where appropriate to accelerate research, reporting, and client deliverables.