Senior Media Buyer

Mars Men
Remote

About The Position

Mars Health is one of the fastest growing men . Growing men 's health brands, with a strong foundation and a clear path to scale. We operate across DTC, retail, and emerging channels, and paid media continues to be one of the core engines driving the company 's growth. As our Senior Media Buyer, you will be responsible for planning, executing, and scaling paid campaigns across Meta, Google, YouTube, and emerging channels. You 'll work closely with our Growth and Creative teams to build high-performing funnels, identify new testing opportunities, and guide creative strategy through data-backed insights. This role is ideal for someone who thrives on ownership, understands performance deeply, moves quickly, and wants to help build a best-in-class performance marketing engine inside a rapidly scaling DTC brand.

Requirements

  • 3+ years of hands-on media buying experience within high-growth DTC environments
  • Strong expertise across Meta and Google Ads, with proven experience managing and scaling significant advertising budgets
  • Deep understanding of attribution, CAC, MER, ROAS, and full-funnel performance strategy
  • Experience partnering closely with Creative teams to drive performance through testing, iteration, and performance feedback
  • Strong analytical mindset with the ability to interpret data, identify insights, and make fast optimization decisions
  • Highly organized and execution-oriented with the ability to manage multiple campaigns and priorities simultaneously
  • Comfortable working independently and cross-functionally in a fast-paced remote team

Responsibilities

  • Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale
  • Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting
  • Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels
  • Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights
  • Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations
  • Analyze campaign performance and attribution data to identify opportunities for optimization and scale
  • Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership

Benefits

  • Competitive Compensation
  • Remote Work Environment
  • Autonomy & Ownership
  • 15 PTO days per year (prorated)
  • 9 company holidays
  • Your birthday off
  • Generous paid parental leave for growing families
  • 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
  • Company-sponsored 401(k) plan with a 2% match through Guideline (elective participation)
  • $200 Annual Superpower Membership
  • Growth & Development
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