Media Buyer

Universal Music Group•Santa Monica, CA

1d•$49,410 - $75,000•Onsite

About The Position

The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for our growing in-house media team. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMG’s US labels.

Requirements

2+ years’ professional media-related/agency experience
2+ years experience placing buys directly on media platforms, including Google Ads Manager, Meta Business Manager, TikTok Ads Manager, and other Social DSPs
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
Proven experience driving eCommerce revenue growth and online lead generation with paid media
Strong written and verbal communication skills
Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive
Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify
You build great relationships with clients, vendors, and reps
Proficiency in Word, Excel and PowerPoint.
Able to build compelling reports detailing campaign successes, ROI and learnings.
Familiarity/experience with Google Analytics or other analytics platforms(Domo, Datorama, etc.)

Nice To Haves

Passionate music fan

Responsibilities

Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
Liaise with label planning teams to develop media strategies and campaigns
Execute, manage, and optimize digital media campaigns to maximize conversion value
Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs
Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs
Possess strong technical understanding of programmatic audience buying
Understand pixel implementation on websites for data collection and conversion tracking
Identify target audiences and analyze their characteristics, behaviors, and media habits.
Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
Research and record trends, innovations, and changes that affect media buying
Aid in educating the digital & marketing teams on best-practices and data driven techniques
Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable
Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed
Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent