Media Buyer

22squared • Atlanta, GA

1d

About The Position

The Media Buyer, Integrated Investment, is responsible for the strategic evaluation and execution of diverse media channels, including print, out-of-home (OOH), sponsorships, and traditional broadcast (TV, Radio, and Cable). This role ensures that all media schedules are optimized for performance and delivered with the highest quality to meet specific client objectives.

Requirements

• Bachelor’s degree in Advertising, Marketing, or a related field.
• 1–2 years of experience in broadcast activation or media buying.
• Strong foundational knowledge of broadcast marketing concepts, industry best practices, and media math.
• Demonstrated ability to perform complex mathematical calculations and data analysis.

Responsibilities

• Evaluate, negotiate, and activate media buys across multiple vendors to align with overarching marketing goals.
• Oversee flawless execution of media placements while maintaining rigorous stewardship standards and meeting strict deadlines.
• Analyze campaign data against established success metrics to ensure maximum ROI for the client.
• Assist with developing Requests for Proposals (RFPs) and serve as the primary point of contact for vendor inquiries related to strategic investments.
• Manage vendor invoicing processes as required to ensure administrative accuracy.
• Maintain a comprehensive understanding of evolving market trends and technological advancements within the media landscape.
• Foster positive, professional relationships both externally with media vendors and internally across agency departments.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level