Media Buyer, Integrated Media Investment

Crossmedia Inc•New York, NY

1d•$62,000 - $75,000•Hybrid

About The Position

Crossmedia is a global media independent agency committed to doing media and business the right way, guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS. Crossmedia US, founded in NY in 2000, is one of the largest minority-owned full-service media planning & buying agencies in the nation, with over 500 employees worldwide and ambitious growth plans. The agency focuses on creating innovative connections between brands and people across all channels and budgets, emphasizing transparency, objectivity, and client well-being. Crossmedia has been recognized as one of Ad Age’s Best Places to Work for seven consecutive years. The company has offices in the US (New York and Philadelphia) and internationally (London and Germany), serving a diverse client roster including U.S. Bank, Invesco, and Planet Fitness.

Requirements

2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and management (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).
Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau.
Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.
Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.
Ability to mentor junior team members.

Responsibilities

Oversees tactical planning, execution, and reporting of campaigns.
Utilizes knowledge of the media marketplace and channels to brainstorm and ideate new activations and vendors.
Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video), Search, Social, TV, Radio, OOH, Print.
Owns vendor communications and develops relationships with clients.
Manages the RFP process: developing partner consideration sets, putting together RFPs, and managing conversations and RFP development with partners.
Collaborates on media buying, vendor contracts, budget management by individual platforms, and billing/invoicing for media campaigns.
Leads knowledge of media buying tools to execute plans and buys (e.g., Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, Datorama, Tableau).
Applies principles of negotiation to ensure discounts and added value.
Acts as the first reviewer for Assistant Buyers' work.
Ensures smooth campaign launch and execution, communicating updates internally and externally.
Possesses a deep understanding of the digital media trafficking process.
Performs weekly pacing and monitoring of campaign performance.
Focuses on a quality product, adhering to Crossmedia’s high standards.
Fully comprehends media strategy and tactical details.
Supports Supervisor/Director in the development of media approach.
Proactively encourages media + creative integration through cross-agency presentations and timelines.
Validates accuracy of data use for reporting.
Develops media POVs for clients.
Encourages thinking outside of the box.
Stays up to date with marketplace offerings and new opportunities.
Generates personal efforts that lead to satisfaction for clients, team, and company.
Participates in training to enhance professional growth.
Mentors Assistant Buyers, providing ongoing feedback and reviews.
Displays a high level of personal dedication and motivation.
Positively contributes to the company culture.
Troubleshoots team issues and concerns.
Builds esprit de corps through strong team communication.

Benefits

Flexibility to work in a hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies.
Sponsored healthcare options and agency-wide physical & mental health support.
401k with company match (USA), and generous Pension (UK).
Paid sabbatical at significant milestone anniversaries.
Generous paid parental leave policy.
Life milestone recognition & support.
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development).
Cell phone/tech reimbursement.
Student Loan payment plan (US).
Tuition reimbursement.
Learning & Development and training programs.