Media Buyer

Floowi

1d•Remote

About The Position

The Media Buyer will execute and optimize paid advertising campaigns across key platforms, with a strong emphasis on hands-on campaign management in Meta and TikTok. This role is responsible for campaign setup, day-to-day monitoring, testing, budget tracking, and performance analysis, using metrics such as ROAS, CPA, and CTR to identify optimization opportunities. The ideal candidate will work closely with creative teams to develop and test platform-specific ad assets while using performance data to improve campaign results. The role requires an execution-focused approach, strong analytical skills, and a willingness to stay current with evolving advertising platforms and trends.

Requirements

4+ years of experience in social media advertising or media buying, particularly for e-commerce CPG brands.
Hands-on expertise managing campaigns in Meta Ads Manager and TikTok Ads Manager, with experience across Google Ads and YouTube.
Demonstrated experience managing advertising budgets and optimizing campaigns for performance metrics such as ROAS, CPA, and CTR.
Proficiency with analytics tools including Google Analytics, Shopify, and advertising platform dashboards.
Strong understanding of full-funnel advertising strategies for e-commerce and CPG.
Experience collaborating with creative teams on ad copy, visual assets, video content, creative testing, and platform-specific best practices.
Strong analytical, organizational, communication, and time-management skills, with the ability to work independently and adapt to changing platform trends.
Advanced English (C1+)

Nice To Haves

Meta or Google Ads certification
Familiarity with complementary channels such as email, SMS, or push notifications
Experience with seasonal campaigns or CPG product launches

Responsibilities

Set up and execute paid advertising campaigns across Meta, TikTok, Google Ads, YouTube, and other relevant platforms.
Monitor campaigns on a day-to-day basis, track budgets, and optimize performance against KPIs such as ROAS, CPA, CTR, and conversion performance.
Conduct A/B testing across creatives, audiences, and landing pages to identify opportunities for improved campaign performance.
Work closely with creative teams on ad copy, static creatives, video assets, and platform-specific creative best practices.
Use Meta Ads Manager, TikTok Ads Manager, Google Analytics, Shopify, and native advertising dashboards to analyze performance and provide actionable insights.
Monitor platform updates, algorithm changes, industry trends, and competitor activity to identify new testing and optimization opportunities.