Media Buyer

Swanson Russell • Lincoln, NE

1d • Hybrid

About The Position

We're looking for a Media Buyer to join our team. In this role, you'll execute approved media strategies by negotiating with media partners, activating campaigns, and optimizing performance across a variety of clients, channels, and platforms. You'll serve as a marketplace expert and work closely with Media Strategists, Media Coordinators, Ad Operations, account teams, analytics, creative teams, and external partners to ensure client investments are executed efficiently and deliver strong business results. Our preference is for candidates based in Lincoln or Omaha who can collaborate in person with our team.

Requirements

• Strong negotiation and problem-solving skills, including the ability to resolve vendor issues, discrepancies, underdelivery, and make-goods.
• Ability to analyze budgets, campaign performance, delivery, audience data, and research to inform optimization and buying decisions.
• Strong written and verbal communication skills with the ability to communicate buying recommendations, campaign performance, and marketplace insights clearly.
• Highly organized and detail-oriented, with the ability to manage multiple accounts, deadlines, budgets, and campaign changes accurately.
• Comfortable navigating evolving platforms, technologies, consumer behaviors, and media best practices while continuously expanding media knowledge.
• Works effectively across disciplines, including strategy, account service, creative, analytics, operations, and technical teams.
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Programmatic platforms (e.g., StackAdapt, AdDaptive, Azira, Division-D)
• Traditional media buying platforms and vendor relationships
• Google Analytics (GA4)
• Google Looker Studio or similar reporting tools
• Experience analyzing campaign performance and translating insights into tactical recommendations
• Strata or similar broadcast planning and buying tools
• Media research and audience planning tools (e.g., MRI-Simmons, Scarborough, GWI, Nielsen, Comscore, or similar)
• Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field. Equivalent professional experience may be considered in lieu of a degree.
• 2-3 years of experience in media buying, paid media, digital advertising, media planning, marketing, or a related field is preferred.
• Experience managing campaigns, monitoring delivery and pacing, analyzing performance, or working with media partners is preferred.

Nice To Haves

• Microsoft Advertising
• Amazon DSP
• Asana or similar project management tools
• Experience with both digital and traditional media buying
• Google Ads Certifications
• Google Analytics Certification
• Meta Blueprint Certification
• LinkedIn Ads Certification
• Other relevant advertising, media buying, analytics, or platform certifications
• Advertising agency experience is a plus.
• Candidates with additional experience may be considered for a Senior Media Buyer opportunity.

Responsibilities

• Execute approved media buys across assigned channels; negotiate rates, added value, and placement details; and build productive relationships with media partners.
• Monitor campaign delivery and pacing, coordinate changes with vendors and internal teams, resolve discrepancies and make-good negotiations, and help ensure campaigns remain aligned with approved budgets and objectives.
• Analyze channel-level performance, evaluate campaign effectiveness against established KPIs, identify optimization opportunities, and recommend and implement tactical improvements within the approved strategy.
• Maintain expertise in assigned channels, platforms, and media partners; stay current on marketplace trends and platform updates; and recommend new opportunities that support client objectives.
• Partner with Media Strategists on approved plans, Media Coordinators on buying documentation and financial administration, and Ad Operations on campaign activation, troubleshooting, and technical execution.
• Communicate campaign updates, performance context, vendor developments, and marketplace insights clearly to internal teams, media partners, and clients as appropriate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level