Media Buyer

Romph & Pou Agency•Tyler, TX

About The Position

We are looking for a data-driven and strategic Media Buyer to join our marketing team. You will be responsible for planning, executing, and optimizing advertising campaigns across all tradition and digital media channels. The ideal candidate has a strong background in audience research, a proven track record of negotiating favorable rates, and the analytical skills needed to turn performance data into actionable insights.

Requirements

5 or more years of experience in media buying, media planning, or a similar performance marketing role.
Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or willingness to learn.
Strong ability to interpret complex data, identify performance trends, and build calculated spreadsheets.
Excellent negotiation, communication, and multitasking abilities.
Comfort managing large advertising budgets and understanding the financial implications of media purchasing.

Responsibilities

Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.
Negotiate pricing, ad placement, ad time slots, sponsorship, and added-value opportunities directly with media vendors and publishers to secure the best rates.
Allocate budgets efficiently across different ad sets and platforms while tracking pacing to ensure spending stays on target.
Monitor campaign metrics (KPIs such as CPA, ROAS, CTR) and make monthly recommendations to improve ROI. Pursue make goods as needed to fulfill media plan metrics.
Analyze market trends and consumer demographics to identify the most effective media channels for reaching our target audience.
Generate regular performance reports and provide actionable insights to internal stakeholders.
Work closely with account service team to align on campaign goals and performance.
Participate, as needed, in client meetings to help sell, defend, and/or explain media campaigns and performance results.