Social Media Buyer

Basis

1d•$68,637 - $82,000•Hybrid

About The Position

Basis empowers agencies and brands with cutting-edge software to automate digital media operations. Our all-in-one platform streamlines planning, reporting, and financial reconciliation across direct, programmatic, search, and social media. We foster a culture where passionate, motivated individuals drive meaningful change, prioritizing inclusivity and employee growth. With headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.

Requirements

2+ years of experience with the daily management and execution of paid social campaigns across various platforms.
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
Strong analytical skills and the ability to pull and analyze reports from various ad manager platforms.
Familiarity with first-party and third-party data and tagging/pixel placement.
Detail-oriented and organized.
Developed communication and presentation skills.
Solutions-oriented.
Proficiency in Excel, PPT.
Precise attention to detail.
Ability to work in a cross-functional team environment.
Commitment to creating inclusive, respectful environments where all voices are valued and supported.
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Responsibilities

Managing specific social campaigns pre and post launch, ensuring proactive management of social RFPs and campaign launches.
Understanding media plan objectives and how social media directly impacts overall campaign performance.
Building and QA-ing campaigns according to best practices.
Maintaining a strong understanding of the paid social landscape and the latest products, solutions, and best practices across all major platforms.
Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations.
Stewarding Basis’ client’s media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X.
Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success.
Building strategic campaign plans for social RFP requests.
Crafting client-facing POVs based on the evolving social landscape.
Assisting in the training, mentoring, and development of Social Media Buying Associates.
Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process.
Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary.
Providing education on paid social platform tools to other internal teams as needed.
Assisting in the development and documentation of best practices related to paid social media management for both internal and external documents and assets.
Developing a relationship with clients through direct communication via external statuses, QBRs, and ad hoc meetings.