Integrated Media Specialist

USA TODAY Co.•Port Huron, MI

2d•$50,000 - $60,000•Hybrid

About The Position

LocaliQ, powered by the USA TODAY Network, helps businesses grow by combining advanced marketing technology, trusted audience reach, and expertise to deliver results. In this role, you will work at the intersection of digital marketing and a trusted media network, assisting businesses in connecting with customers across the entire marketing funnel. You will partner with clients to understand their objectives, develop strategies that integrate performance-driven digital solutions with the USA TODAY Network's reach, and achieve measurable outcomes. This is an opportunity to join a team that provides comprehensive solutions to drive significant business growth. The Integrated Media Specialist role is a consultative, relationship-driven sales position for individuals who excel in managing the full sales cycle, from acquiring new business to nurturing long-term client accounts. You will actively seek out new business opportunities while also managing, growing, and expanding an existing client base. Responsibilities include creating customized marketing strategies, guiding clients from initial contact through ongoing performance discussions, and continuously identifying avenues to strengthen partnerships. The role emphasizes acting as a trusted marketing advisor rather than a transactional seller, balancing new business development with client retention, upselling, and account expansion to maximize long-term client value. The Integrated Media Specialist is supported by a post-sales team responsible for campaign performance, optimization, and reporting, as well as additional resources like the Data and Insights team and Client Strategists. The initial 90 days will focus on building proficiency with LocaliQ's solutions, tools, and sales methodologies, establishing effective prospecting and discovery habits, and ultimately taking ownership of a territory and the end-to-end sales cycle with necessary support and coaching for sustained success.

Requirements

3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).
Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
Experience using CRM and sales tools with disciplined pipeline management and follow-up.
Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
Valid driver’s license and vehicle insurance

Nice To Haves

direct experience is a plus, not required

Responsibilities

Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
Manage and grow a territory by balancing new business development, client retention, and account expansion.
Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
Partner with internal account management, creative, and strategy teams to support strong client outcomes.
Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.