Integrated Media Manager

Adelphi Group • New York, NY

5d • $80,000 - $100,000 • Hybrid

About The Position

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. As we continue to expand our New York office, we’re seeking dynamic, forward-thinking professionals passionate about financial services, media strategy, and innovative marketing solutions. This is an exciting opportunity to join a collaborative, fast-paced team where your ideas and impact will shape the future of our clients and our business.

Requirements

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360° cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities.
• Advanced proficiency in Microsoft Office Suite.

Nice To Haves

• Experience in the Financial Services category preferred, but not required.

Responsibilities

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
• Oversee end-to-end campaign execution—from trafficking and creative delivery through reporting and optimization—ensuring quality control, accuracy, and adherence to deadlines.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
• Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
• Guide, mentor, and develop junior team members—setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
• Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
• Contribute to Ptarmigan Media’s thought leadership and new business development initiatives.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed