Associate, Integrated Media Planning
About The Position
The Associate, Integrated Media Planning assists in the coordination and execution of media plans under the guidance of a Senior Associate. As an entry level role, the Associate is responsible for gathering data to support media recommendations, updating client media activity flowcharts, assisting the team in responding to client needs, preparing purchase authorizations by coordinating input from internal teams, and/or assisting with tracking media expenditures to ensure budget compliance. At an entry-level, the Associate will begin to develop a working knowledge of the media space (all channels) and available media research.
Requirements
- Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
- Knowledge of the principles of advertising, marketing, and media
- Proficiency with Office Suite
- Excellent written and verbal communication skills
- 0–1 year of relevant experience (internships included)
- Strong interest in media, advertising, consumer behaviors
- High attention to detail and strong organizational skills
- Ability to manage multiple workstreams and meet deadlines in a fast-paced environment
- Collaborative team player with a proactive, solutions-oriented mindset
- Eagerness to learn media tools, platforms, and financial processes
Responsibilities
- Support the development of media plans through research, audience analysis, and competitive insights
- Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail
- Pull and analyze competitive research
- Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed
- Communicate proactively with team members to flag questions, risks, or discrepancies
- Participate in internal, client, and partner meetings, building confidence and presentation skills
- Collaborate cross-functionally with strategy, investment, analytics, and operations teams
- Demonstrate curiosity and actively build knowledge of the media landscape and CPG space
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
