Media Buyer

Decentralized Masters • Austin, TX

2h • Remote

About The Position

Decentralized Masters is seeking a Media Buyer to manage and optimize Facebook and YouTube ad campaigns with the goal of scaling accounts to achieve a consistent 3X ROAS+. The role involves overseeing ad spend of over $100K/month, staying updated on platform changes, managing funnel functionality and tech integrations, performing daily quality control of tracking data, and making data-driven media buying decisions based on audience, placement, and spend effectiveness.

Requirements

• Proven experience in managing, optimizing, and scaling Facebook and Google Ad Accounts.
• Track record of handling over $100K/month in ad spend across both platforms.
• Knowledgeable in the high-ticket coaching/consulting space.
• Familiarity with VSL call funnels and a clear understanding of Facebook and Google's algorithms.
• Methodical approach to launching, optimizing, and scaling ad campaigns.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in CRM software and marketing automation tools.
• Excellent analytical skills and attention to detail.
• Strong organizational and multitasking abilities.
• Familiarity with tracking and analytics tools.
• Ability to work collaboratively in a team environment.
• Strong communication and problem-solving skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Proactive approach to identifying and addressing issues before they escalate.

Responsibilities

• Oversee and manage Facebook and YouTube ads, ensuring campaigns are launched, optimized, and scaled effectively.
• Handle ad spend of over $100K/month across both platforms.
• Stay up-to-date with platform changes, including algorithm updates, targeting options, and new campaign types.
• Be the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions.
• Conduct daily quality checks on funnel functionality to ensure smooth performance.
• Test all pages of the funnel to verify that they work as intended.
• Create and manage tech integrations for funnels, such as Hyros for proper campaign attribution.
• Perform daily quality control (QC) of inputted data in tracking sheets, including Master Tracking Sheet, Ad Audit Sheet, and Budgets and Projections Sheet.
• Identify and address anomalies or errors in data to maintain accurate tracking of live funnels.
• Work proactively to resolve issues before they impact campaign performance.
• Execute daily media buying tasks as outlined in the Ad Audit sheets.
• Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies.
• Ensure decisions are data-driven and based on an in-depth understanding of current trends.

Benefits

• Competitive salary package
• Full-time/40 hours a week
• Unlimited PTO
• Flexible work schedule
• Team off-sites
• Young & dynamic culture with team members across 30+ countries
• Fully Remote with a very supportive team. You have the ability to work from anywhere in the world!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed