Video/Media Buyer

KWG • New York, NY

5d • Hybrid

About The Position

KWG Advertising is seeking a proactive, detail-oriented Associate Media Buyer with two-plus years of experience in linear TV investments. This full-time, hybrid role is part of the Investment & Execution department and supports multiple client accounts. The Associate Media Buyer will manage day-to-day TV buying, including scatter negotiations, trafficking, and campaign delivery, while collaborating with Communications Strategy, Finance, and vendor partners to maximize client value.

Requirements

• 2+ years of experience in linear TV buying; confident negotiating with vendors.
• Adaptability: Thrive in a fast-paced environment, readily embracing change and new challenges.
• Eagle Eye for Detail: Possess a keen eye for detail to ensure accuracy in schedules, logs, and reporting, spotting discrepancies before they become issues.
• Proactive Problem-Solver: Ability to anticipate, recognize, and clearly define problems, demonstrating proactive problem-solving by seeking innovative solutions, weighing alternatives, and proposing solutions.
• Data Detective: Confident in data analysis and interpret performance metrics to inform strategic decisions: evaluating offered media deals and putting them in the context of the current market. Strong understanding/utility of Microsoft Excel and proficiency in working with large datasets.
• Communication Champion: Strong written and verbal communication skills with internal managers and communication strategy teams.
• Project Management Pro: Proven ability to manage multiple projects, prioritize tasks, and meet deadlines with finesse.
• Process Driven Innovator: Actively looks for opportunities to streamline complex workflows, refine existing systems, and enhance team efficiency by implementing better processes, documentation, and tools.
• Positive Team Player: Maintain a positive and enthusiastic attitude, fostering a collaborative and supportive work environment.
• System Familiarity: Hands-on experience or familiarity with industry-standard media platforms, including Media Buying Software (e.g., Mediaocean); Ratings/Planning Tools (e.g., Nielsen systems, Guideline), etc.

Responsibilities

• Lead day-to-day buying and budget stewardship across Network, Cable, Syndication, and :10 units.
• Negotiate scatter avails, rates, and placement to secure efficient, high-impact schedules.
• Conduct marketplace check-ins and analyze brand allocation grids to keep plans on-strategy.
• Oversee traffic logistics (copy rotations, flighting, clearance) and serve as the primary vendor contact.
• Monitor delivery via vendor pre-/post-logs, corporate trackers, and matching reports; escalate ADUs as needed.
• Maintain budget accuracy in order-entry systems (OUs, CPM grids, monthly breakouts) and reconcile invoices with Finance.
• Provide upfront and scatter analysis support (rating trends, CPP requests).
• Support Manager to pull together marketplace evaluations and agency POVs as needed.
• Identify and request weekly/quarterly shifts to improve weight distribution and hit client KPIs.
• Partner with the CTV Lead as needed to align linear and streaming video strategies and secure holistic value for clients.
• Support documentation and refinement of department best practices (systems checks, posting workflows, vendor SOPs).
• Partner with team leadership on recommending improvements to workflow (automation, AI integration, RACI, etc.) and learning and development initiatives for the team.
• Foster positive relationships with vendor and measurement partners to stay ahead of industry shifts.

Benefits

• Comprehensive healthcare with medical, dental, vision and disability insurance
• Paid time off & Summer Fridays
• Remote work flexibility
• 401K plan with Agency match
• Employee stock ownership plan (ESOP)
• Commuter & FSA benefits
• Continued education & professional development opportunities
• Company-wide team events including trivia, meditation/mindfulness sessions, food tastings, happy hours and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed