Senior Media Buyer

Bully Pulpit International•Washington, DC

2h•Hybrid

About The Position

Bully Pulpit International (BPI) is seeking a Senior Media Buyer to join their Paid Media team. This role involves supporting the execution and management of paid media campaigns for various clients. The Senior Media Buyer will collaborate closely with a team of Media Buyers and coordinate with Client Services, Media Planning, and Analytics teams to ensure successful campaign execution. The ideal candidate is passionate about digital advertising within an agency setting, is a quick learner, and is comfortable managing paid media programs across social media, search, and programmatic advertising platforms.

Requirements

2-4 year(s) relevant work experience; exposure to digital media buying from internships, fellowships or coursework ideal
Experience running campaigns for political, public affairs, and/or corporate clients
Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
Analytical thinking skills, with knowledge of business intelligence dashboard software such as Google Analytics, Datorama or Tableau
Hands-on experience with search & social buying platforms including Meta, LinkedIn, YouTube and Google Ads.
Strong Microsoft Excel or Google Sheets skills
Strong organization skills and attention to detail
A readiness to work independently, grow quickly, learn new skills, think big, and get the job done

Nice To Haves

Programmatic experience is a bonus.

Responsibilities

Set-up, QA, implementation, and ongoing oversight of paid media campaigns across multiple advertising channels
Monitor campaign delivery & performance, and flagging issues to the rest of the team
Ensure campaigns meet and exceed client KPIs
Work with the Media Planning and fellow Buying team members to support development of effective media plans
Contribute to BPI’s new-to-market products & services that help clients deliver more impactful campaigns
Report on advertising performance metrics across platforms to assess campaign performance, inventory value, and opportunities for improvement
Attend new vendor meetings to help assess the fast-changing digital media landscape and develop new buying solutions for clients
Support Buying team members in developing the agency’s buying product
Assist Buying team members in designing, executing, and analyzing tests to improve the efficacy of our buying tactics