Media Buyer

Clean Nutra•Las Vegas, NV

About The Position

Clean Nutra is a rapidly growing health and nutrition brand, aiming to reach $1B in revenue. They utilize proprietary AI-powered tools to streamline creative processes. This role offers significant autonomy and ownership for individuals who are ready to drive outcomes at scale, moving beyond traditional approval-based workflows.

Requirements

Proven DTC or e-commerce media buying background with clear evidence of profitable scale.
Minimum $1M/month in managed spend with documented profitability.
Hands-on creative strategy experience, understanding hooks, angles, and offer conversion drivers.
Strong command of Meta Ads, GA4, and modern attribution (CAPI, blended models, post-purchase surveys).
Track record of cracking new offers without existing in-house content.
Experience recruiting and managing creative/editorial teams.
Comfortable in a high-autonomy environment where leadership is expected.
AI-literate, actively using AI tools in workflow.

Nice To Haves

Freedom to crack new channels when the opportunity is right.
AI tools, a full-stack developer, and real budget available.
Internal AI video production tool in development.
Direct line to leadership for fast decision-making.

Responsibilities

Own paid acquisition end-to-end, primarily on Meta, with the freedom to explore and launch new channels.
Develop creative strategy, lead production pods, optimize funnels, and manage performance reporting.
Translate business goals into channel plans, budgets, and testing roadmaps.
Lead the creative engine, including concept pipeline, hook development, angle testing, offer framing, and format iteration across different awareness stages.
Run a high-velocity testing cadence for creative concepts, variations, scaling, and refreshing.
Recruit and manage video editors as the team expands, leveraging internal AI video production tools.
Drive conversion rate improvements across various funnel stages (landing pages, PDPs, quizzes, pre-sells, bundles, checkout) by structuring and executing experiments on offers, pricing, page layouts, and merchandising.
Build and maintain clean measurement systems, including UTMs, CAPI/Stape, GA4, attribution triangulation, and creative-level scorecards.
Conduct weekly pacing reviews, daily performance checks, and product-level playbooks.
Collaborate cross-functionally with offers, promotions, inventory, and retention teams.
Set strategy with high autonomy within defined profit targets and quality standards.