Lead Media Buyer

SocialCommerceClub

21h

About The Position

We are at the intersection of eCommerce, content, and social media, and we aim to lead this movement with agility, creativity, and measurable impact. Whether it’s TikTok Shops, YouTube Shopping, or another platform that hasn’t even launched yet, our focus is always on turning views into sales. Our job is not just to make great content or run profitable ads—it’s to merge the two into a powerful, scalable system that grows brands. The future belongs to brands that adapt and thrive on social platforms, and we’re building the bridge to that future. We’re looking for a Lead Media Buyer to own and drive paid media strategy across TikTok Shop and DTC brands. This is a senior, high-impact role responsible not only for campaign performance, but also for setting strategy, leading execution standards, and mentoring junior buyers. You’ll work cross-functionally with creative, strategists, and leadership to scale client accounts profitably while building repeatable systems for growth.

Requirements

4–6+ years of experience in paid media buying, with strong TikTok expertise
Proven track record scaling DTC brands with significant monthly ad spend
Deep understanding of TikTok Ads Manager, TikTok Shop, and performance metrics
Strong grasp of attribution (platform vs. blended ROAS, MER, incrementality)
Experience leading strategy across multiple accounts or brands
Highly analytical with the ability to translate data into actionable insights
Strong communication skills with experience presenting to clients or stakeholders
Comfortable operating in a fast-paced, test-heavy environment

Responsibilities

Own end-to-end paid media strategy across TikTok and other paid social channels (Meta, etc.)
Lead campaign planning, structure, and execution across multiple DTC client accounts
Set performance targets (CPA, ROAS, MER) and ensure consistent achievement or improvement
Scale accounts aggressively while maintaining efficiency and profitability
Analyze TikTok Shop performance, attribution, and full-funnel metrics to inform strategy
Lead testing frameworks across creatives, audiences, offers, and landing pages
Partner closely with creative strategists to guide high-performing ad concepts and iteration cycles
Identify growth opportunities and proactively present strategic recommendations to clients
Build and refine internal playbooks, processes, and best practices for media buying
Troubleshoot performance issues quickly and implement solutions at scale
Mentor and support junior media buyers, providing feedback and guidance on campaign management
Review account performance and ensure high standards across all managed accounts
Help train new hires on platform best practices, tools, and internal processes
Contribute to building a high-performance, data-driven media buying team