Senior Media Buyer

Bully Pulpit International•Washington, DC

2d•Hybrid

About The Position

Bully Pulpit International (BPI) is an outcomes agency comprised of strategists, data scientists, and artists with experience in politics, brands, and government. We communicate without barriers and measure what matters, operating in six countries and thirteen offices globally. BPI applies its unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that drive change for both American and European clients. As a Senior Media Buyer, you will support the execution and management of paid media campaigns for various clients within the Paid Media team. You will collaborate closely with a team of Media Buyers and coordinate with our Client Services, Media Planning, and Analytics teams to ensure successful campaign execution. This role is ideal for someone passionate about managing or building a career in digital advertising within an agency setting, who is a quick learner and comfortable managing paid media programs across social media, search, and programmatic advertising platforms.

Requirements

2-4 years of relevant work experience; exposure to digital media buying from internships, fellowships or coursework is ideal.
Experience running campaigns for political, public affairs, and/or corporate clients.
Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients.
Analytical thinking skills, with knowledge of business intelligence dashboard software such as Google Analytics, Datorama or Tableau.
Hands-on experience with search & social buying platforms including Meta, LinkedIn, YouTube and Google Ads.
Strong Microsoft Excel or Google Sheets skills.
Strong organization skills and attention to detail.
A readiness to work independently, grow quickly, learn new skills, think big, and get the job done.

Nice To Haves

Programmatic experience is a bonus.

Responsibilities

Set-up, QA, implementation, and ongoing oversight of paid media campaigns across multiple advertising channels.
Monitor campaign delivery & performance, and flagging issues to the rest of the team.
Ensure campaigns meet and exceed client KPIs.
Work with the Media Planning and fellow Buying team members to support the development of effective media plans.
Contribute to BPI’s new-to-market products & services that help clients deliver more impactful campaigns.
Report on advertising performance metrics across platforms to assess campaign performance, inventory value, and opportunities for improvement.
Attend new vendor meetings to help assess the fast-changing digital media landscape and develop new buying solutions for clients.
Support Buying team members in developing the agency’s buying product.
Assist Buying team members in designing, executing, and analyzing tests to improve the efficacy of our buying tactics.