Senior Media Buyer - Search
Barkley
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Posted:
August 7, 2023
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Onsite
About the position
We are seeking an experienced Senior Paid Search Media Buyer who excels in setting client goals and driving performance. The ideal candidate should have a proven track record in Paid Search and consider themselves an expert in the field. This role involves developing, implementing, and managing Paid Search media buys across various platforms such as Google Ads, Microsoft Advertising, Amazon, Pinterest, and YouTube. The Senior Paid Search Media Buyer will be responsible for ensuring the successful delivery of campaign objectives for all clients and will play a key role in client communication and presentations.
Responsibilities
- Responsible for campaign development, management, and optimization within various platforms such as Google Ads, Microsoft Advertising, Amazon, Pinterest, etc.
- Builds relationships and maintains ongoing communications with media representatives.
- Integral activation lead in key client communication.
- Present at all key client presentations and meetings.
- Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery, and vendor agreements.
- Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
- Updates Supervisor on the status of current accounts on an ongoing basis and elevates any issues in a timely manner.
- Responsible for overseeing all campaign tracking set-up and implementation before the launch of a campaign, with support from Ad Operations.
- Oversees the creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
- Leads in collaboration with finance team members to resolve media billing issues.
- Ensures strict adherence to client budgets while meeting client objectives.
- Stays current on all media trends and opportunities in the industry.
- Other duties/responsibilities may be assigned from time to time.
Requirements
- 2+ years of Paid Search Buying experience required
- Knowledge and prior use of Google Ads, Microsoft Advertising, and Amazon
- Strong organizational and mathematical skills
- Ability to multi-task
Benefits
- Paid Search Buying experience required
- Knowledge and prior use of Google Ads, Microsoft Advertising, and Amazon
- Strong organizational and mathematical skills
- Ability to multi-task and deliver work on-time for set deadlines
- Ability to establish good working relationships with media reps
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
- Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
- Fast-paced environment
- Opportunity for creative, original thinking to thrive
- Commitment to Diversity, Equity, Inclusion, and Belonging
- Formal DEI+B program
- Employee Resource Groups
- Director of Diversity leadership
- Agency commitment to The Brand Lab