Sr. Marketing Specialist

Gilbane Building Company•Baltimore, MD

15d•$99,000 - $139,000

About The Position

Gilbane Building Company is seeking an experienced Senior Marketing Specialist for its Mid-Atlantic Division, based in Arlington, Baltimore, Philadelphia, or Newark. The role leads the development of client-focused qualifications, proposals, presentations, campaigns, and communications that support business development, strengthen market visibility, and convey Gilbane’s brand and value proposition. The specialist works closely with business development, local leadership, project teams, and other cross-functional partners, and maintains a visible presence in an office to build team connections and support local growth and client engagement. The role calls for a strategic, creative, self-directed professional with strong writing, organizational, process-management, and communication skills. The specialist researches market sectors and client needs, develops compelling project and company narratives, maintains marketing data and digital assets, and visits jobsites to gather photography and stories. The position also includes mentoring less experienced team members, managing multiple deliverables independently, and staying current with marketing communications trends and tools. Gilbane describes itself as a family-owned, Top-10 ENR contractor with 45 offices, delivering construction management projects including schools, laboratories, hospitals, corporate offices, and sports arenas. The company offers training through Gilbane University and an experienced team environment. Salary depends on location and applicant factors. Listed ranges are $99,000–$125,000 for Baltimore, $104,000–$131,000 for Philadelphia, and $111,000–$139,000 for Arlington and Newark, plus benefits and a retirement program. Qualified applicants offered a position must pass a pre-employment substance abuse test.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education and experience.
5–7 years of relevant experience in marketing and/or the AEC industry.
Advanced knowledge and skills in Adobe Creative Suite, primarily InDesign.
Advanced knowledge and skills in PowerPoint.
Knowledge and skills in Unanet or another CRM database.
Photography skills.
Excellent time-management, organizational, and communication skills.
Ability to work independently and collaboratively as part of a team.
Advanced writing and critical-thinking skills.
Strong knowledge and skills in process management.
Strong knowledge of Gilbane services and advanced knowledge of construction management and the industry.

Responsibilities

Lead the development and production of client qualifications, proposals, and presentations, meeting client deadlines independently and maintaining quality and creativity.
Manage content development and the pursuit process with the Business Development team.
Create compelling stories about clients, projects, people, and Gilbane, incorporating differentiators into deliverables tailored to client needs.
Ensure external content and client deliverables follow Gilbane brand standards and messaging guidelines.
Participate in presell meetings and strategic brainstorming sessions.
Lead marketing campaigns, branded content, awards and speaking submissions, and local event support to increase market visibility.
Lead internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and other digital-channel content.
Oversee organization and maintenance of digital assets, ensuring efficient categorization and searchability, and guide and support entry-level team members.
Lead data maintenance for the assigned geography and ensure data integrity.
Research market sectors and client needs, analyze trends, and communicate findings to business development partners and local leadership as needed.
Lead the close-out process for sales and marketing deliverables.
Develop knowledge of the AEC industry and Gilbane’s capabilities across sectors, locally and nationally.
Build and maintain an operational network to support storytelling and identify value-added content about projects.
Visit jobsites regularly to strengthen operational partnerships, take photographs, and interview project teams; organize and catalog content for future use.
Collaborate with cross-functional teams to deliver high-quality external content and client deliverables through clear communication and mutual support.
Mentor, coach, and train less experienced team members.
Manage multiple deliverables concurrently and multitask independently.
Participate in professional or community organizations and explore committee or other leadership opportunities.
Stay current with marketing communications trends and tools.
Support a positive and inclusive work environment.