Senior Marketing Specialist - Programs

Fullsight

2d

About The Position

The Senior Marketing Specialist supports the growth of PRI programs by understanding their goals and developing and implementing marketing plans, campaigns, and tactics tailored to their needs. The role collaborates with program teams to generate actionable leads and position PRI as a thought leader. It defines marketing projects for staff and agency implementation, establishes appropriate metrics, analyzes marketing results, and interfaces with PRI program teams.

The position develops an understanding of PRI’s strategic plan, industry and sector dynamics, program portfolio plans, customer data, market surveys, and customer activity trends. It builds strong working relationships with program teams, contributes to marketing plans for new product go-to-market efforts and existing activities, manages project status and escalates potential roadblocks, and works with the marketing team to execute assigned activities. In collaboration with the Content Specialist, it supports engaging content and integrated communications plans that address customer, member, and prospect needs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field and/or professional qualifications.
• 4–5 years of experience implementing integrated marketing communications strategies and programs.
• Firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Working knowledge of Microsoft Office Suite.
• Excellent oral and written communication skills.
• Strong process orientation, organizational and planning skills, and attention to detail and accuracy.
• Ability to handle multiple projects simultaneously.
• Excellent writing, editing, presentation, communication, and visual intelligence skills.
• Strong organizational and project management skills.
• Ability to analyze campaigns using tools such as Adobe Analytics or Google Analytics.
• Ability to travel 10% of the time.
• Ability to work for long periods at a computer or desk.

Nice To Haves

• Experience in B2B, B2C, or professional services.
• Ability to adapt to changing deadlines and priorities.
• Ability to contribute to team-based and self-guided projects and activities.
• Experience with marketing and sales software such as Marketo, CRM, Salesforce, or ACT.
• Experience in content-based marketing and messaging development and execution, including SEO, SEM, digital, and social media marketing methods.
• Experience developing and writing content such as advertising and marketing copy, brochures, bulletins, newsletter articles, letters, and flyers.

Responsibilities

• Develop and implement marketing communication tactics that support PRI programs, informed by strategic plans, sector dynamics, program plans, customer data, surveys, and customer activity trends.
• Collaborate with program teams to develop high-impact marketing plans and programs for new product development and go-to-market activities, as well as existing activities.
• Build strong business relationships and become embedded in program teams.
• Manage the status of ongoing marketing projects and escalate potential issues or roadblocks for timely mitigation.
• Work with marketing and program teams to administer and execute assigned activities.
• Collaborate with the Content Specialist to develop engaging content aligned with program goals and customer, member, and prospect needs.
• Define marketing projects for implementation by staff and agencies.
• Establish appropriate metrics and analyze the overall results of marketing strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior