Sr Conferences Marketing Specialist

Gartner • Stamford, CT

7d • Hybrid

About The Position

The Senior Marketing Specialist executes and monitors complex marketing and digital strategies and campaigns for assigned conferences, with responsibility for supporting paid registration volume and revenue goals. The role develops and optimizes engaging, value-based messaging for targeted client and prospect segments to generate paid self-service registrations or qualified sales leads that convert to paid registrations. It works closely with conference marketing, conference program management, digital teams, and other stakeholders to deliver multi-channel strategies and achieve commercial and strategic goals for high-growth events.

Requirements

• At least 3 years of experience in outbound or digital marketing, with direct responsibility for delivering revenue through marketing and sales channels.
• Exceptional project management skills.
• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion.
• Data-driven and analytical approach.
• Strong interpersonal, collaboration, and communication skills.
• Email marketing experience, including marketing automation experience such as Eloqua or similar.
• Experience with fundamental principles of design.
• Web content creation and content management skills.
• Ability to understand data and analysis and use them to calibrate campaigns and improve content and copy.
• Process-driven, methodical, organized, and attentive to detail.
• Ability to work autonomously with a high degree of self-reliance and initiative.
• Team-oriented with good time management skills.

Nice To Haves

• Experience with Google Analytics.
• Experience with Adobe Experience Manager.

Responsibilities

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end campaigns to drive audience acquisition, revenue, and retention.
• Define, execute, and manage targeted campaigns for one or more conferences, with clear deliverables and commercial impact.
• Manage projects involving internal and external stakeholders and partners across conference marketing and related centers of excellence, including concept design, campaign development, and timely, high-quality execution.
• Use analytical tools to determine channel mix and utilization that support commercial and strategic goals and campaign-spend ROI.
• Review customer insights and conference wrap-ups to understand attendee behavior and inform campaign development.
• Define and execute a content strategy for client-facing associates, helping them understand conference value, aligned roles, key messages, marketing milestones, and available selling tools.
• Review, analyze, and communicate weekly KPI results to inform campaign optimization and update stakeholders.

Benefits

• Generous paid time off.
• 401(k) match up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Market-leading benefit programs.
• Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed