Sr Marketing Specialist

Gartner•Irving, TX

16h•Hybrid

About The Position

The Senior Marketing Specialist will join Gartner’s High Tech and Invest (HTI) marketing team within Corporate Global Marketing. The team develops marketing programs that help prospective customers understand how Gartner’s expert guidance and tools support smarter decisions and stronger performance on mission-critical priorities. It attracts, engages, and converts prospects through Gartner insights and experiences across the buyer journey. The role supports integrated marketing strategies and campaigns designed to contribute to firm revenue growth, lead generation, and sales efforts. It involves coordinating multi-channel campaigns and content programs, gathering input from product, Business and Technology Insights (BTI), and sales teams, and collaborating across business lines and regions. The specialist tracks campaign performance, shares findings, and supports demand-generation communications and sales enablement. This role partners with a regional Marketing Associate Director and works with centralized centers of excellence and sales teams.

Requirements

Bachelor’s degree in marketing, business, or a related field.
3–5 years of relevant marketing experience.
Hands-on experience supporting and executing integrated marketing or demand generation programs.
High attention to detail, strong problem-solving skills, and consistent follow-through.
Advanced organizational and communication skills, with the ability to manage multiple projects and collaborate with stakeholders.
Ability to adapt and work effectively in a fast-paced, dynamic, collaborative environment.
Proficiency with CRM, specifically Salesforce.
Proficiency with intermediate-to-advanced Excel, including formulas and pivot tables, and strong PowerPoint capabilities.
Excellent English written and verbal communication skills.
Strong analytical skills and a data-driven mindset, with the ability to interpret and present marketing data.

Nice To Haves

Marketing experience in a B2B or large/global company environment.
Experience engaging executive-level audiences.
Experience with CMS platforms such as Adobe AEM, data analytics platforms such as Power BI and Google Analytics, and AI tools such as ChatGPT, Notebook LM, and Copilot.

Responsibilities

Support the regional Marketing Associate Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.
Assist in coordinating and implementing multi-channel marketing campaigns and content marketing programs to generate leads and support sales efforts.
Work with centralized centers of excellence to ensure smooth execution of assigned marketing activities.
Gather and organize input from product, Business and Technology Insights (BTI), and sales teams to inform campaign messaging and tactics.
Collaborate with marketing team members to develop and distribute campaign content.
Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.
Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
Track and report marketing performance using established metrics and analytics.
Share findings and suggest improvements to enhance campaign impact.
Support demand generation by communicating key messages and campaign details to the sales organization.
Build strong working relationships with sales teams and regional leaders.
Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

Benefits

Competitive salary and highly competitive compensation.
Generous paid time off (PTO).
Charity match program.
Medical, dental, and vision plans.
Parental leave.
Employee Assistance Program (EAP).
401(k) matching, including a match of up to $7,200 per year.
Opportunity to purchase company stock at a discount.
Annual bonus plan based on company and individual performance, or a role-based uncapped sales incentive plan, as applicable.
Market-leading benefit programs.