Marketing Specialist Sr
About The Position
The Marketing Specialist Senior plays a key leadership role in the strategic development and execution of comprehensive marketing initiatives that drive awareness, engagement, and growth across our healthcare services, programs, and system-wide priorities. This role translates business objectives into impactful, data-driven campaigns that elevate our brand presence and foster patient retention and acquisition. Inova is consistently ranked a national healthcare leader in safety, quality and patient experience. We are also proud to be consistently recognized as a top employer in both the D.C. metro area and the nation.
Requirements
- Bachelor’s Degree in Marketing, Communications, or related field
- 5 years of experience in Marketing, Digital Marketing, or a related field
Responsibilities
- Leads the development, and optimization of integrated marketing campaigns ensuring strategic alignment with organizational objectives and growth targets.
- Oversees the creation of compelling, patient-centered content across digital platforms—including social media, websites, and blogs—to enhance engagement, brand awareness, and service line visibility.
- Provides strategic direction to the creative team in the development of high-impact digital marketing assets that align with brand standards and campaign goals.
- Leverages data analytics and performance insights to evaluate marketing effectiveness, inform decision-making, and continuously refine strategies for maximum ROI.
- Directs the planning and execution of patient webinars, and outreach initiatives, reinforcing the organization’s presence and reputation in key markets.
- Ensures brand consistency and integrity across all marketing touchpoints, fostering a unified and trustworthy patient experience.
- Oversees marketing materials to ensure accuracy and brand consistency.
- Manages and cultivates relationships with external agencies, vendors, and partners to support campaign execution and extend marketing capabilities.
- Serves as a strategic liaison between cross-functional teams and marketing leadership, effectively managing up to the Marketing Director by providing regular performance updates, insights, and recommendations to inform broader marketing strategies.
Benefits
- medical, dental and vision coverage
- a robust team member wellness program
- Inova matches the first 5% of eligible contributions
- up to $5,250 per year in education assistance
- up to $10,000 for student loans
- 25 mental health coaching or therapy sessions, per person, per year, at no cost
- paid time off
- paid parental leave
- flexible work schedules
- hybrid career opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
