Sr Marketing Specialist

Houston Methodist • Sunset, FL

1d

About The Position

The Senior Marketing Specialist at Houston Methodist leads and manages marketing initiatives for assigned programs and service lines, driving preference and volume while maximizing the impact of assigned sponsorships. The role contributes to marketing strategy and optimization and partners with management, digital, web, market research, hospital operations, and other cross-functional teams to develop business cases and drive positive change.

This client-facing position manages relationships with hospital administration, physician leaders, vendors, sponsored organizations, and other stakeholders. The specialist develops, implements, measures, and optimizes marketing and sponsorship plans; develops campaigns, event strategies, reports, and presentations; and makes recommendations to improve results and spending. The role also supports advertising, internal communications, community relations, and web and collateral content. The position is exempt and is scheduled for the day shift. Business-professional attire is required. Travel within the Houston metropolitan area may be required; travel outside the area is not required. Employees may be required to be on-call during emergencies.

Requirements

• Bachelor’s degree in Business, Marketing, Digital Communications, Communications, or a related field.
• Six years of experience related to marketing, marketing/advertising, digital marketing/advertising, or recruitment marketing/advertising.
• Demonstrated skills and competencies necessary to safely perform the assigned job, as determined through ongoing skills and competency assessments and performance evaluations.
• Sufficient English speaking, reading, and writing proficiency to perform the essential functions of the job, particularly activities affecting patient or employee safety or security.
• Ability to communicate effectively with patients, physicians, family members, and coworkers in a manner consistent with customer service and positive language principles.
• Ability to lead meetings and conversations and present with authority.
• Ability to work under pressure and balance competing priorities.
• Positive and supportive attitude and demeanor.
• Ability to multitask and work in an organized manner.
• Ability to uphold confidential and sensitive information.
• Proficiency in spreadsheet, word-processing, and presentation software.
• Sound judgment and decision-making ability, with strong analytical and critical-thinking skills; ability to resolve conflicts independently and recognize when to escalate issues.
• Ability to proactively manage professional development, including receiving, seeking out, and acting on performance feedback.
• Ability to engage with and remain open to ideas offered by others, work collaboratively, and contribute to dialogue.
• Ability to travel within the Houston metropolitan area as required.
• Business-professional attire is required.

Responsibilities

• Lead and maintain positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate them about strategic marketing initiatives.
• Lead multiple marketing initiatives and contribute to creative solutions with hospital leaders, physicians, and other stakeholders under manager guidance.
• Communicate with individuals and groups in a way that engages them and helps them understand strategy and goals.
• Develop plans, campaigns, and event strategies under manager guidance, identifying measures of performance and forming insights.
• Independently lead creative kickoffs.
• Develop and manage recurring performance reports.
• Manage vendor relationships for campaigns, events, and initiatives.
• Lead planning, implementation, and follow-up for sponsorship elements and events.
• Proactively review and update web content, collateral, and advertising templates to ensure effective messaging.
• Serve as a business expert and strategic partner to writers and designers to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
• Develop strategy and evaluate the success of programs, service lines, sponsorships, and events under manager guidance.
• Contribute to developing key insights and initiatives annually.
• Develop clear, concise communications, reports, and presentations with compelling data for leadership.
• Measure results and recommend ways to optimize spending in partnership with digital teams and vendors.
• Develop campaigns aligned with return on investment and recruitment key performance indicators as assigned.
• Submit invoices on time and track and adhere to budgets for assigned projects.
• Proactively identify opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes.
• Recommend improvements and proactively solve problems when challenges arise.
• Partner with leadership to represent the hospital or entity in hospital or system committees as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior