Director, Conferences Marketing, Web Strategy

Gartner • Stamford, CT

12h • Hybrid

About The Position

The Director of Web Strategy, Conferences Marketing leads the strategy, planning, optimization, and ongoing evolution of conference websites and related digital experiences. The role ensures conference sites support attendee, speaker, sponsor, exhibitor, and internal business needs throughout the event lifecycle, from awareness and registration through on-site engagement and post-event follow-up. It partners with product owners to prioritize, scope, measure, and deliver web initiatives, and works with Conferences, IT, web content, search strategy, analytics, marketing, Product, and other stakeholders to deliver intuitive, accessible, brand-aligned digital experiences optimized for conversion and engagement. The Director manages web operations strategy and the team for the conference portfolio, improves attendee journeys, and develops the team and operating model for high-performing experiences across multiple events.

The role defines experience principles and a strategic vision for conference sites, establishes analytics and reporting frameworks, and translates performance and attendee journey insights into recommendations for leadership. It maintains a strategic roadmap and develops scalable templates, components, content models, launch frameworks, and readiness standards. It also coordinates cross-functional delivery, clarifies ownership and decision-making, resolves dependencies, and evaluates AEM structures, component architecture, and authoring workflows to keep the technology stack scalable and usable.

Gartner describes a hybrid work environment, with flexibility to work virtually when productive and opportunities to work with colleagues in person. Travel may be required up to 10% annually, domestically and internationally. The stated base salary range is $120,000–$167,000, with participation in an annual bonus plan or role-based sales incentive plan. Gartner also mentions generous PTO, a 401(k) match, and the opportunity to purchase company stock at a discount.

Requirements

• Significant experience leading digital strategy, web strategy, content architecture, user experience, or a related function.
• Demonstrated ability to develop and execute web strategies across multiple audiences, products, brands, or digital properties.
• Experience leading cross-functional initiatives involving technology, content, marketing, analytics, Product, and business stakeholders.
• Strong understanding of user research, usability testing, web analytics, SEO, information architecture, accessibility, and digital measurement.
• Experience establishing roadmaps, prioritization frameworks, governance models, and scalable operating processes.
• Familiarity with content management systems and experience partnering with IT/Product teams to configure and maintain scalable CMS capabilities.
• Familiarity with the Adobe Experience Cloud ecosystem, including AEM Sites, Assets, and Analytics, and experience partnering with IT/Product teams to configure and maintain scalable AEM capabilities.
• Demonstrated success managing teams, developing talent, and building high-performing collaborative cultures.
• Excellent communication, facilitation, negotiation, and stakeholder-management skills.
• Ability to translate complex business and customer needs into clear digital strategies, actionable plans, and measurable outcomes.
• Strong organizational and project-management skills, including the ability to manage multiple concurrent initiatives and time-sensitive event milestones.
• Ability to travel as needed, up to 10% annually, domestically and internationally.

Nice To Haves

• Bachelor's degree preferred.
• AEM experience is a plus.

Responsibilities

• Define the strategic vision and experience principles for conference sites across discovery, consideration, registration, preparation, participation, and post-event engagement.
• Ensure conference websites communicate event value, audience benefits, programming, speakers, sponsors, exhibitors, logistics, and calls to action.
• Identify opportunities to improve attendee journeys, including event discovery, registration, agenda planning, speaker exploration, session selection, travel and venue planning, and post-event content access.
• Inform the long-range vision for conference digital experiences using attendee needs, performance trends, competitive insights, technology opportunities, and evolving event models.
• Establish a standardized web analytics framework, including core KPIs, measurement baselines, and conversion benchmarks across conference web properties.
• Implement routine reporting on site performance, attendee journey insights, and business outcomes for leadership and stakeholders.
• Serve as the primary web voice to executive leadership, translating web data and portfolio performance into strategic recommendations.
• Provide senior leadership with progress updates and executive briefings on major web initiatives, including milestones, risk mitigation, and launch outcomes.
• Develop scalable templates, components, and content models that improve efficiency, consistency, and quality across events.
• Define and maintain a strategic roadmap of attendee experience opportunities, business priorities, and enhancements in partnership with a Product Owner.
• Partner with Product and Technology teams to evaluate feasibility, sequencing, and delivery approaches for business priorities and experience outcomes.
• Maintain alignment between the conference web roadmap, event launches, and team capacity.
• Establish planning and launch frameworks for key conference milestones, including announcements, registration opening, agenda publication, speaker updates, promotional campaigns, and on-site readiness.
• Shape initiative scope, requirements, and success measures around high-leverage outcomes.
• Define and maintain launch-readiness standards for conference microsites, including content quality, accessibility, performance, analytics, SEO, integrations, and governance.
• Manage relationships and integration across IT, Digital Experience, search strategy, product, marketing, operations, and other conference stakeholders.
• Establish roles, responsibilities, workflows, and decision-making processes for conference site strategy, content, design, development, launch, and maintenance.
• Mediate competing priorities and dependencies to keep web initiatives on track across registration timelines, program development, speaker and sponsor needs, and event operations.
• Identify and resolve structural gaps in the end-to-end delivery model.
• Build trust-based relationships that enable the web strategy team to partner effectively with conference stakeholders and accelerate high-impact initiatives.
• Create repeatable processes and standards that balance portfolio-wide consistency with individual event audiences, objectives, and brands.
• Review and evaluate AEM structures, component architecture, and authoring workflows to keep the technology stack modern, scalable, and easy for marketing partners to use.
• Manage the web operations strategy and team for the conference portfolio, develop talent, and build a high-performing collaborative culture.
• Travel as needed, up to 10% annually, domestically and internationally.

Benefits

• Generous PTO.
• 401(k) match up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• World-class benefits and highly competitive compensation.
• Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director