Director, Conferences Business Intelligence

Gartner•Stamford, CT
•Hybrid

About The Position

The Director, Conferences Business Intelligence defines and conducts global B2B primary market research initiatives, translating stakeholder business requirements into research briefs and survey designs. The role uses quantitative and qualitative methods, including interviews, focus groups, and online surveys, to analyze customer, market, and competitive data and turn findings into business insights and action plans. It develops executive presentations on changes in customer behavior and the marketplace, recommends actions to support strategy, marketing, sales, and program management, and contributes to the annual customer insights strategy and agenda. The role is hybrid and may require approximately 10% travel.

Requirements

  • Master’s degree or beyond in Business or Social Sciences, or equivalent subject matter expertise in primary research theories, principles, and concepts typically acquired through that education.
  • 10+ years of market research experience, including at least 3 years in B2B.
  • Ability to create and program survey instruments and manage data files.
  • Excellent communication skills and experience creating and delivering PowerPoint presentations.
  • Experience working in a highly matrixed organization.
  • Collaborative orientation.
  • Ability to travel as needed, approximately 10%.

Nice To Haves

  • Familiarity with statistics and experience with statistical programs such as R, SAS, or SPSS.
  • B2B, B2C, agency, industry analyst, or consulting experience.

Responsibilities

  • Define and conduct global B2B primary market research initiatives based on stakeholder business requirements.
  • Develop market research briefs, survey designs, interview guides, and focus group scripts.
  • Conduct in-depth interviews and/or focus groups.
  • Create survey instruments and collect data using online survey tools such as SurveyMonkey, WebSurveyCreator, or Qualtrics.
  • Analyze and synthesize customer, market, and competitive data to produce business insights and action plans.
  • Analyze data using Excel, SPSS, R, or similar analytical software.
  • Develop presentations for executive leadership about significant changes in customer behavior and the marketplace.
  • Recommend actions that support decision-making for strategy, marketing, sales, and program management departments.
  • Participate in creating the annual customer insights strategy and agenda.

Benefits

  • World-class benefits and highly competitive compensation.
  • Annual bonus plan based on company and individual performance, or a role-based uncapped sales incentive plan, as applicable.
  • Generous paid time off.
  • 401(k) match up to $7,200 per year.
  • Opportunity to purchase company stock at a discount.
  • Hybrid work flexibility.
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