Director, Conferences Business Intelligence
About The Position
This role involves defining and conducting global B2B primary market research initiatives. The primary focus is on translating business requirements from key stakeholders into market research briefs and survey designs, utilizing both quantitative and qualitative methods. The position requires working closely with stakeholders to develop interview guides and focus group scripts, conducting these interviews and focus groups, and creating survey instruments for data collection using online tools. A key aspect of the role is analyzing and synthesizing customer, market, and competitive data to derive business insights and actionable plans that support enterprise performance. The Director will also be responsible for developing presentations for executive leadership, recommending strategic actions, and participating in the creation of the annual customer insights strategy.
Requirements
- Subject Matter Expertise in the theories, principles, and concepts of primary research typically acquired through completion of a Master's degree or beyond in Business or Social Sciences.
- 10+ years of market research experience, 3 of which should be in the B2B area.
- Ability to create and program survey instruments and manage data files.
- Excellent communication skills with experience creating and delivering presentations using PowerPoint.
- Experience working in highly matrixed organization.
- Collaborative orientation
- Ability to travel as needed, approx. 10%
Nice To Haves
- Familiarity with statistics and experience with statistical programs like R, SAS, or SPSS is desirable.
- B2B, B2C, agency, industry analyst/consulting experience a plus.
Responsibilities
- Define and conduct global B2B primary market research initiatives by translating business requirements of key stakeholders into market research briefs and survey designs, leveraging quantitative or qualitative methods.
- Work with key stakeholders to create in-depth interview guides or focus group scripts.
- Conduct in-depth interviews and/or focus groups.
- Create survey instruments and collect data using online survey tools like SurveyMonkey, WebSurveyCreator, or Qualtrics.
- Analyze and synthesis customer, market and competitive data in order to translate findings into business insights and action plans to support enterprise performance.
- Analyze data using Excel, SPSS, R or similar analytic software tools.
- Develop insightful presentations for executive leadership that outlines significant changes in customer behavior and the marketplace.
- Recommend actions that provide decision support for our strategy, marketing, sales and program management departments.
- Participate in the creation of the annual customer insights strategy and agenda.
Benefits
- world-class benefits
- highly competitive compensation
- disproportionate rewards for top performers
- hybrid work environment
- flexibility and support
- generous PTO
- 401k match up to $7,200 per year
- opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Director
