Director, Conferences Marketing, Web Strategy

Gartner • Stamford, CT

1d • $120,000 - $167,000 • Hybrid

About The Position

The Director of Web Strategy, Conferences Marketing leads the strategy, planning, optimization, and ongoing evolution of conference websites and related digital experiences. The role ensures these experiences support attendee, speaker, sponsor, exhibitor, and internal business needs throughout the event lifecycle, from awareness and registration through on-site engagement and post-event follow-up.

The Director partners with product owners and cross-functional stakeholders to prioritize, scope, measure, and deliver conference web initiatives. The role directly manages the web operations strategy and team for the conference portfolio, improves attendee journeys, and develops the team and operating model needed to deliver high-performing digital experiences across multiple events. Conference sites should be intuitive, accessible, brand-aligned, and optimized for conversion and engagement.

The position establishes web experience principles, analytics and reporting frameworks, roadmaps, launch standards, and scalable templates and processes. It coordinates work across Conferences, IT, web content, search strategy, analytics, marketing, Product, Technology, operations, and other stakeholders; keeps initiatives aligned with event milestones and team capacity; and regularly evaluates Adobe Experience Manager structures, component architecture, and authoring workflows. The role also communicates performance, progress, risks, and strategic recommendations to senior and executive leadership.

Gartner describes a hybrid work environment, with flexibility to work virtually when productive and to collaborate with colleagues in person. Travel may be required, up to 10% annually, domestic and international.

Requirements

• Significant experience leading digital strategy, web strategy, content architecture, user experience, or a related function.
• Demonstrated ability to develop and execute web strategies across multiple audiences, products, brands, or digital properties.
• Experience leading cross-functional initiatives involving technology, content, marketing, analytics, Product, and business stakeholders.
• Strong understanding of user research, usability testing, web analytics, SEO, information architecture, accessibility, and digital measurement.
• Experience establishing roadmaps, prioritization frameworks, governance models, and scalable operating processes.
• Familiarity with content management systems and experience partnering with IT or Product teams to configure and maintain scalable CMS capabilities.
• Familiarity with the Adobe Experience Cloud ecosystem, including AEM Sites, Assets, and Analytics, and experience partnering with IT or Product teams to configure and maintain scalable AEM capabilities.
• Demonstrated success managing teams, developing talent, and building high-performing collaborative cultures.
• Excellent communication, facilitation, negotiation, and stakeholder-management skills.
• Ability to translate complex business and customer needs into clear digital strategies, actionable plans, and measurable outcomes.
• Strong organizational and project-management skills, including the ability to manage multiple concurrent initiatives and time-sensitive event milestones.
• Ability to travel as needed, up to 10% annually, domestic and international.

Nice To Haves

• Bachelor's degree preferred.
• AEM experience is a plus.

Responsibilities

• Define the strategic vision and experience principles for conference sites across the event lifecycle, from discovery through post-event engagement.
• Ensure conference websites clearly communicate event value, audience benefits, programming, speakers, sponsors, exhibitors, logistics, and calls to action.
• Identify opportunities to improve attendee journeys, including discovery, registration, agenda planning, speaker exploration, session selection, travel and venue planning, and post-event content access.
• Inform the long-range vision for conference digital experiences using attendee needs, performance trends, competitive insights, technology opportunities, and evolving event models.
• Establish a standardized web analytics framework, including core KPIs, measurement baselines, and conversion benchmarks across conference properties.
• Implement routine reporting on site performance, attendee journey insights, and business outcomes for leadership and stakeholders.
• Translate web data, attendee journey trends, and portfolio performance into strategic recommendations for executive leadership.
• Provide senior leadership with progress updates and executive briefings on major web initiatives, including milestone delivery, risk mitigation, and launch outcomes.
• Develop scalable templates, components, and content models to improve efficiency, consistency, and quality across events.
• Define and maintain a strategic roadmap of attendee experience opportunities, business priorities, and enhancements, partnering with a Product Owner on execution.
• Partner with Product and Technology teams to evaluate feasibility, sequencing, and delivery approaches for business priorities and experience outcomes.
• Maintain alignment between the conference web roadmap, event launches, and team capacity.
• Establish planning and launch frameworks for conference milestones, including event announcements, registration openings, agenda publication, speaker updates, promotional campaigns, and on-site readiness.
• Shape initiative scope, requirements, and success measures around high-leverage outcomes.
• Define and maintain conference microsite launch-readiness standards for content quality, accessibility, performance, analytics, SEO, integrations, and governance.
• Manage relationships and integration across IT, Digital Experience, search strategy, Product, marketing, operations, and other conference stakeholders.
• Establish roles, responsibilities, workflows, and decision-making processes for conference site strategy, content, design, development, launch, and maintenance.
• Mediate competing priorities and dependencies to keep initiatives on track across registration timelines, program development, speaker and sponsor needs, and event operations.
• Identify and resolve gaps in the end-to-end delivery model where work risks falling between teams.
• Build trust-based relationships that help the web strategy team partner effectively with conference stakeholders and accelerate high-impact work.
• Create repeatable processes and standards that provide portfolio-wide consistency while allowing individual events to reflect their audiences, objectives, and brands.
• Regularly review and evaluate AEM structures, component architecture, and authoring workflows to keep the technology stack modern, scalable, and usable for marketing partners.
• Manage and develop the web operations team and build a high-performing collaborative culture.

Benefits

• Generous paid time off (PTO).
• 401(k) match up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan, as applicable.
• Market-leading benefit programs.
• Hybrid work environment with flexibility to work virtually when productive and collaborate in person.

What This Job Offers

• Job Type: Full-time
• Career Level: Director