Sr Conferences Marketing Specialist

Gartner • Stamford, CT

9d • $64,000 - $87,000 • Hybrid

About The Position

The Senior Marketing Specialist executes and monitors complex, multi-channel marketing and digital campaigns for assigned conferences, supporting registration volume and revenue goals. The role develops and optimizes targeted, value-based messaging and marketing approaches that drive paid self-service registrations or qualified sales leads that convert to paid registrations. It works closely with the conference marketing team, conference program management, digital teams, and other stakeholders, and focuses on commercial and strategic results, accountability, relevance, innovation, and speed to market.

The specialist supports conference marketing from campaign planning through execution and optimization. This includes using customer insights and performance data to choose channels, improve return on marketing spend, guide client-facing associates, and communicate campaign results. Gartner describes its work as delivering objective business and technology insights to enterprise leaders. The company offers a hybrid work environment and compensation that includes base salary and participation in an annual bonus plan or role-based sales incentive plan.

Requirements

• At least 3 years of outbound or digital marketing experience, with direct responsibility for delivering revenue through marketing and sales channels.
• Exceptional project management skills.
• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion.
• Data-driven and analytical approach.
• Strong interpersonal, collaborative, and communication skills.
• Email marketing experience, including marketing automation experience such as Eloqua or similar.
• Experience with fundamental principles of design.
• Web content creation and content management skills.
• Ability to understand data and analysis and use them to calibrate campaigns and improve content and copy.
• Some travel is required.
• Process-driven, methodical, organized, and attentive to detail.
• Ability to work autonomously with a high degree of self-reliance and initiative.
• Team-oriented, with good time management skills.

Nice To Haves

• Experience with Google Analytics.
• Experience with Adobe Experience Manager.

Responsibilities

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end campaigns to drive audience acquisition, revenue, and retention.
• Define, execute, and manage targeted campaigns with clear deliverables and commercial impact for one or more conferences.
• Manage projects involving internal and external stakeholders and partners across conference marketing and related centers of excellence, from concept design and campaign development through timely, high-quality execution.
• Use analytical tools to identify the best channel mix and utilization to achieve commercial and strategic goals and maximize return on campaign spend.
• Review customer insights and conference wrap-ups to understand prior attendee behavior and inform campaign development.
• Define and execute content strategy for client-facing associates so they understand conference value, aligned roles, key messages, marketing milestones, and available selling tools.
• Review, analyze, and communicate weekly KPI results to inform campaign optimization and update stakeholders.

Benefits

• Generous paid time off.
• 401(k) match of up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Market-leading benefit programs.
• Competitive compensation and participation in an annual bonus plan or role-based, uncapped sales incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed