Senior Marketing Project Specialist – DTC / MarCom (Cardiac Rhythm Management)

Abbott • Austin, TX

14d • $78,000 - $156,000 • Onsite

About The Position

The Senior Marketing Project Specialist, Direct-to-Consumer (DTC) & Marketing Communications (MarCom) works onsite in Austin, Texas, within Abbott’s Cardiac Rhythm Management Division. The role leads planning, coordination, and execution of integrated omnichannel marketing initiatives that support disease awareness, patient engagement, and referring physician education for Abbott’s Cardiac Rhythm Management portfolio, including the AVEIR™ Leadless Pacemaker.

The position leads project management and execution for high-visibility marketing programs, coordinating internal stakeholders, external agencies, and regulatory partners to deliver compliant, customer-centered campaigns. It supports market development, patient acquisition, and business growth through DTC and healthcare professional-focused marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, or a related field.
• 4–7 years of overall marketing experience.
• Experience supporting integrated marketing campaigns and cross-functional business initiatives.
• Experience in project management and agency coordination.
• Understanding of brand standards and marketing analytics.
• Knowledge of healthcare regulatory and compliance requirements.
• Strong communication, collaboration, and organizational skills.

Nice To Haves

• Experience in direct-to-consumer (DTC), digital, or marketing communications (MarCom), and familiarity with omnichannel marketing.
• Experience in a highly regulated industry, including medical devices, healthcare, pharmaceuticals, or biotechnology.
• Relevant marketing or project management certifications.

Responsibilities

• Lead execution of integrated DTC and marketing communications campaigns across digital and traditional channels, including websites, social media, CRM/email, point-of-care materials, print collateral, and patient engagement platforms.
• Support initiatives that increase disease awareness, patient engagement, and referring physician activation.
• Ensure campaigns align with brand strategy, business objectives, and customer needs.
• Manage multiple concurrent marketing projects from initiation through launch using project management platforms such as Monday.com.
• Develop and maintain project timelines, deliverables, milestones, and stakeholder communications.
• Identify potential project risks and implement solutions to support successful execution.
• Coordinate with external agencies, consultants, and vendors to develop creative assets and campaign materials.
• Facilitate feedback cycles, manage deliverables, and ensure quality standards are met.
• Track project progress and maintain alignment with strategic objectives and timelines.
• Collaborate with Marketing, Medical Affairs, Regulatory Affairs, Legal, Analytics, and Commercial teams.
• Ensure materials and communications adhere to Abbott brand standards and applicable healthcare industry regulations.
• Coordinate review and approval processes through established compliance systems and workflows.
• Support development, review, and refinement of promotional and educational content for patients and referring physicians.
• Maintain consistent messaging and brand alignment across communication channels, and contribute to content optimization.
• Monitor campaign performance metrics and project outcomes; gather insights, support reporting, and identify optimization opportunities.
• Collaborate with analytics teams to evaluate campaign effectiveness and recommend improvements.
• Maintain and support content updates across patient-facing and referring physician digital channels, including social platforms and web properties.
• Assist with audience engagement initiatives and demand generation activities, monitoring content accuracy, relevance, and compliance.
• Assist in developing creative briefs, campaign concepts, and marketing plans.
• Support strategic planning and tactical execution for product, therapy awareness, and market development initiatives.
• Serve as a central coordination point for internal stakeholders and external partners.
• Facilitate project meetings, status updates, and cross-functional alignment, ensuring effective communication throughout the campaign lifecycle.

Benefits

• Career development with an international company.
• Potential eligibility for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior