Senior Marketing Operations Specialist
Motive
•$72,000 - $114,000
About The Position
Motive is hiring a Senior Marketing Operations Specialist to administer its marketing technology stack and systems in support of the company’s growth. The Marketing Operations team builds tools and capabilities across marketing systems, services, data quality, and sales alignment, and provides strategic and tactical support for company initiatives. The role serves as a subject-matter expert on marketing systems, data-flow configuration, and capabilities, working with IT, enterprise systems, product, and data teams. It also collaborates across marketing teams to improve MarTech expertise and operations.
Requirements
- At least 3 years of hands-on experience administering a marketing technical stack and database.
- Hands-on expertise administering and building in Salesforce and Marketo.
- At least 1 year of hands-on professional use of AI platforms such as Claude, Gemini, or Glean.
- Excellent problem-solving skills and an analytical mindset.
- Strong communication and cross-functional stakeholder collaboration skills.
- Bachelor’s degree or higher from an accredited university.
Nice To Haves
- Salesforce or Marketo certification.
- Experience with Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools.
Responsibilities
- Administer the MarTech stack day to day, including technical configurations and builds, testing new functionalities, troubleshooting, and continuous optimization.
- Build agentic workflows to automate and scale marketing operations processes, including marketing-sales handoffs and key data-flow monitoring.
- Implement data governance, compliance, and quality measures based on business requirements.
- Set up cross-platform signals and in-product messaging to support prospect and customer journeys.
- Support and enable marketing stakeholders in MarTech stack utilization, MCP capabilities, and best practices.
- Work with IT, enterprise systems, product, data, and marketing teams on marketing systems and strategic initiatives.
Benefits
- Health, pharmacy, optical, and dental care benefits.
- Paid time off and sick time off.
- Short-term and long-term disability coverage.
- Life insurance.
- 401(k) contribution.
- Restricted stock units may be included in total compensation for certain roles.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
