Senior Specialist - Marketing (Production Operations)

Wesco•Pittsburgh, PA

13h

About The Position

The Senior Specialist – Marketing (Production Operations) manages end-to-end production and delivery of marketing campaigns, from intake and planning through coordination and completion. The role partners with marketing, creative, and cross-functional teams to clarify requirements, prioritize work, and manage timelines, scope, dependencies, and communications across concurrent projects. It provides visibility and structure, standardizes processes, tracks progress, identifies risks, and communicates impacts to keep initiatives aligned. The focus is project delivery and operational effectiveness rather than content creation or campaign development. The role also coordinates implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including social and digital campaigns and traditional materials such as direct mailers, brochures, flyers, and catalog pages. It supports research and analysis, including web metrics and trends, competitive website and eCommerce monitoring, customer research, and competitor research, and supports sales and marketing needs across global, national, regional, and local levels. The specialist owns execution of assigned programs, campaigns, or channels; translates objectives into briefs, plans, workflows, and deliverables; monitors performance and identifies optimization opportunities; and leads agency and vendor execution within defined scope. The role coaches and reviews Coordinators’ and Specialists’ work and flags risks with mitigation recommendations to Managers or Senior Managers.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent education and experience.
4–6 years of progressive marketing experience required.
Demonstrated ownership of complex programs or channels with measurable impact.
Strong analytical skills and ability to translate data into actionable insights.
Advanced proficiency with marketing tools, platforms, and reporting for the specialty area.
Strong communication and stakeholder collaboration skills.
Ability to work autonomously while aligning to broader program goals.

Nice To Haves

Master’s degree in Marketing, Communications, Business, or a related field preferred.
Six years of product, solution, or field marketing experience preferred, preferably in a Fortune 500 company.
Working knowledge of multi-channel marketing and associated best practices preferred.
Industry experience in technology, product manufacturing, or supply chain preferred.

Responsibilities

Manage marketing projects and deliverables from intake through completion, clearly defining timelines, scope, dependencies, and expectations.
Partner with marketing stakeholders, creative teams, and cross-functional partners to plan, prioritize, and coordinate multiple concurrent initiatives.
Develop and maintain project plans, schedules, and task tracking to provide visibility into progress and delivery status.
Facilitate project intake, kickoff, and status meetings to align on objectives, roles, and timelines.
Monitor progress, identify risks, issues, and impacts, and communicate status and recommendations to stakeholders.
Establish and maintain consistent processes and tools to improve efficiency, predictability, and transparency in marketing delivery.
Coordinate implementation and communication of sales promotions and marketing campaigns from concept through finished product, including digital, social, and traditional marketing collateral.
Assist with web metrics and trend analysis, competitive website and eCommerce monitoring, customer research, and competitor research.
Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.
Own end-to-end execution of assigned marketing programs, campaigns, or channels.
Translate objectives into briefs, plans, workflows, and deliverables.
Produce high-quality assets and program outputs with minimal oversight.
Monitor performance, KPIs, and customer engagement and identify optimization opportunities.
Synthesize data, research, and insights into actionable recommendations.
Lead agency and vendor execution within defined scope.
Coach and review work of Coordinators and Specialists to ensure quality and consistency.
Flag risks and recommend mitigation strategies to Managers or Senior Managers.