Senior Marketing Operations Specialist

Sword

6d•€41,300 - €64,900

About The Position

Sword Health is seeking a Lifecycle Marketing Operations Specialist to own execution and deployment of data-driven marketing initiatives. The role combines reliable campaign delivery with proactive process improvement to increase efficiency and scalability. The specialist manages requirements from multiple stakeholders and collaborates closely with Growth, Data, Product, Engineering, and Marketing teams. Responsibilities span campaign production and optimization, automation across multiple channels, operational quality standards, troubleshooting, personalization, and improvements to marketing processes and data practices.

Requirements

At least 2 years of experience in Lifecycle or Marketing Operations using a marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, Cordial, or Marketo.
Experience building and deploying omnichannel messaging, including email, push, SMS, in-app, and direct mail.
Knowledge of HTML and CSS, including experience coding mobile-first email templates.
Strong understanding of email clients and their strengths and limitations.
Experience with scripting languages.
Interest in understanding member journeys throughout the lifecycle and building journey flows to optimize the member experience.
Action-oriented and deadline-driven, with strong project-management and time-management skills to prioritize deadlines and requests.
Ability to work effectively in a fast-paced environment with changing requirements and shifting priorities.
Ability to work autonomously, take initiative, and deliver results.
Collaborative, enthusiastic, and willing to learn.
Strong communication skills for setting stakeholder expectations and providing progress updates.
Impeccable attention to detail.
Ability to collaborate with teams across multiple time zones.
Analytical approach and ability to gather insights across multiple channels.
Demonstrate at least Level 1 AI proficiency under Sword’s framework, with real examples of AI use at work.

Nice To Haves

Experience with Iterable; it is a plus but not required.

Responsibilities

Manage day-to-day campaign production, quality assurance, execution, reporting, and optimization for marketing campaigns and programs.
Own end-to-end implementation of automated journeys and broadcast campaigns across email, SMS, push, in-app, and direct mail.
Coordinate with Enrollment, Growth, Member Engagement, Content, Creative, Data, Product, and Engineering teams to launch communications across Sword-owned channels.
Ensure marketing operations standards are followed, including naming conventions, event conversion tagging, and pre-deployment quality assurance.
Monitor and optimize multiple campaigns and programs, ensuring launches occur on schedule and meet expectations.
Identify potential campaign issues before launch and during live campaigns, and coordinate troubleshooting with stakeholders.
Code email-template logic to personalize content using scripting languages such as Handlebars, Liquid, or AMPScript.
Lead improvements to operational processes to increase efficiency and scalability.
Identify process and data improvements, uncover growth blockers, and take initiative to resolve them.
Work with Growth and Engineering to establish data pipelines between marketing systems for real-time updates, event triggers, and member-profile updates before campaign launches.
Develop and document best practices for gathering and analyzing data, identifying key performance indicators, prioritizing work, and optimizing campaigns.