Senior Marketing Manager, Skeletal Dysplasia

BridgeBio Pharma • San Francisco, CA

13d • Hybrid

About The Position

The Senior Marketing Manager will provide dedicated execution support for the commercialization of infigratinib, which is under FDA review for achondroplasia. Partnering closely with the HCP and Patient/Community market leads, this role translates patient and HCP brand strategy into high-quality marketing programs delivered on time and within budget. The position connects patient and HCP marketing workstreams and collaborates with Advocacy, Market Insights, Market Access, Regulatory, Medical Affairs, Sales, Legal, and agency partners to advance integrated commercial plans. The role is suited to someone with product launch experience who can turn strategic direction into finished, compliant, on-brand deliverables while managing ambiguity and executing hands-on. The position reports to the Sr. Director of Marketing.

The role supports marketing tactics and content across patient and HCP audiences, including patient education, HCP tools and sales aids, speaker bureau activities, congress support, patient webinars, email campaigns, print collateral, and promotional and non-promotional materials. It also coordinates patient ambassador programming and conference and event execution; tracks KPIs, budgets, vendors, and agency work; and collaborates on websites, email, CRM/Veeva content, and field and channel execution. Performance data and field feedback are used to improve programs as the brand approaches and moves through launch.

This is a hybrid position requiring in-office collaboration three days per week in the San Francisco or Palo Alto office. Travel of approximately 20% is required. The anticipated California salary range is $160,000–$190,000 USD. BridgeBio offers a market-competitive total rewards package that includes base pay, an annual performance bonus, company equity, and health benefits.

Requirements

• 5–7 years of experience in digital marketing, communications, or product marketing.
• Proven ability to balance strategic direction from senior stakeholders with hands-on, detail-oriented execution.
• Strong project management skills, including coordinating concurrent workstreams, timelines, and budgets.
• Experience managing the MLR/promotional review process.
• Launch experience in a competitive market.
• Strong cross-functional collaboration skills and ability to influence without direct authority.
• Comfort operating in fast-paced, ambiguous environments and making decisions with incomplete information.
• Results-oriented approach with an emphasis on ROI and performance metrics.
• Excellent oral, written, and presentation skills, with strong proficiency in PowerPoint and core business tools.
• Passion for serving patients with genetic diseases.
• Ability to work independently and as part of a team while keeping multiple stakeholders aligned.
• Self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement.
• Entrepreneurial spirit and interest in addressing the needs of underserved populations through science and patient-focused work.
• Ability to travel approximately 20%.
• Demonstrated curiosity and adaptability in adopting AI-powered tools and technologies.

Nice To Haves

• Experience in biotech, pharma, or a related healthcare industry.
• MBA or another advanced degree.
• Healthcare advertising agency experience.
• Exposure to competitive intelligence, analytics, and market research or insights.
• Rare disease experience.

Responsibilities

• Lead day-to-day execution of patient and HCP marketing tactics.
• Translate brand strategy and messaging from Patient and HCP marketing leads into execution plans, briefs, and timelines.
• Manage the tactical plan calendar across patient and HCP workstreams, making dependencies visible, surfacing conflicts, and meeting deadlines.
• Coordinate agency deliverables, project status, and timelines with internal and external stakeholders.
• Support development of patient and HCP marketing assets, including patient education materials, HCP tools, and sales aids across digital and print channels.
• Lead day-to-day execution for HCP speaker bureau, congress support, patient webinars, email campaigns, print collateral, and related activities.
• Coordinate stakeholders, logistics, and timelines to support end-to-end delivery of marketing programs.
• Support MLR review of selected promotional and non-promotional materials, ensuring accuracy and compliance.
• Adapt content for patients, caregivers, physicians, and other HCPs while maintaining consistent messaging and scientific integrity.
• Maintain organized records of approved claims, messaging platforms, and material versions.
• Coordinate logistics, content, and stakeholder alignment for patient ambassador programming.
• Identify priority conferences and advocacy events and prepare conference-ready resources.
• Lead marketing execution for selected patient and HCP conferences and events, including logistics, materials, and on-site brand presence.
• Define and track KPIs, and compile dashboards and status updates for leadership.
• Track budgets and coordinate vendors and agencies for assigned programs, raising risks and driving resolution.
• Coordinate with digital marketing to develop and maintain websites, email, and CRM/Veeva content for both audiences.
• Partner with commercial operations, sales, brand analytics, IT, and MCM to support field and channel execution.
• Analyze performance data and field feedback to improve programs and processes as the brand scales toward and through launch.

Benefits

• Market-leading compensation, base pay, and an annual performance bonus.
• Company equity.
• 401(k) with employer match.
• Employee Stock Purchase Program (ESPP).
• Pre-tax commuter benefits for transit and parking.
• Referral bonus for hired candidates.
• Subsidized lunch and parking on in-office days.
• 100% employer-paid medical, dental, and vision premiums for employees and dependents.
• Health Savings Account with annual employer contributions and Flexible Spending Accounts.
• Fertility and family-forming benefits.
• Expanded mental health support, including therapy and coaching resources.
• Hybrid work model with flexibility.
• Flexible, take-what-you-need paid time off and company-paid holidays.
• Paid medical and parental leave.
• Skill development, internal mobility, and career pathing.
• Continuous education and professional development programs via LinkedIn Learning, LifeLabs, and BetterUp Coaching.
• Financial rewards, peer-to-peer recognition, and growth opportunities for strong performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed