Senior Marketing Manager - Academics & Society

Intuitive•Sunnyvale, CA

18d

About The Position

The Senior Marketing Manager, Academics will shape the future of da Vinci surgery by working directly with academic medical centers to advance formal endorsements, standardized training, and programmatic best practices. The role drives C-suite alignment, curriculum adoption, and academic tripartite mission outcomes, using clinical data, peer-reviewed research, and faculty advocacy to establish da Vinci and Ion as proven standards of care. Working across Marketing, Product, Digital, Customer Training, Key Accounts, Clinical, and other internal teams, this position aligns academic and society strategies to standardize training, strengthen faculty mentorship, and support sustainable procedural growth. Key priorities include integrating da Vinci curricula and resident training benchmarks, establishing evidence-based training standards, strengthening academic chair and chief networks, and expanding cross-specialty adoption of da Vinci 5, SP, and Ion. The role also develops academic engagement platforms and influencer networks, supports residents and fellows transitioning into early-practice roles, and collaborates with market activation teams to communicate the impact of da Vinci surgery and Ion bronchoscopy. The position requires 50% travel for academic site visits, trade shows, society events, and other business needs. The role may be filled at a different job level depending on business needs and the selected candidate’s qualifications. Intuitive or its customers may require current proof of vaccination against certain diseases, including COVID-19, depending on the role.

Requirements

Bachelor’s degree in marketing, business, health sciences, or a related field.
At least 10 years of marketing, partnership, or program management experience in healthcare or the medical device industry, focused on academic, clinical, or society engagement.
Demonstrated success forging strategic partnerships with academic institutions and/or professional societies.
Proven ability to drive curricular development and educational initiatives in a matrixed environment.
Excellent verbal and written communication skills, with the ability to engage, influence, and inspire stakeholders from senior society leaders to residents and fellows.
Proficiency in market and data analysis and the ability to translate insights into targeted strategies supporting organizational goals.
Strong record of managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
Willingness to travel for academic site visits, trade shows, society events, and other business needs; 50% travel.
Ability to build trust-based relationships with key opinion leaders, faculty, society leadership, and administrative teams.
Ability to unify cross-functional stakeholders, including Clinical Marketing and Digital Solutions, to deliver cohesive programs.
Ability to adapt strategies based on emerging research, partner feedback, and changing market conditions.
Commitment to advancing surgical education, improving patient outcomes, and shaping the future of da Vinci surgery.

Nice To Haves

Advanced degree, such as an MBA, MPH, or related degree.

Responsibilities

Build and execute Academic Total Program Observations across major Academic Medical Centers.
Develop and execute Academic IDN Summits across major healthcare networks.
Develop strategic academic engagement platforms, including executive forums, national user conferences, and peer-to-peer education, to influence institutional priorities, technology adoption, and programmatic growth.
Work with the Academic Key Accounts team to build and execute influencer marketing across healthcare systems.
Position early-practice academic medical center alumni as da Vinci champions and thought leaders.
Develop academic faculty key opinion leaders who can influence Program Director support and programmatic adoption of da Vinci as part of the academic tripartite mission.
Integrate thought leaders into local peer-to-peer events and key sessions at Intuitive 360, CONNECT, and society symposia.
Develop scalable strategies to support da Vinci-trained residents and fellows moving into early-practice roles, including early-practice mentorship events.
Collaborate with the Market Activation and Outreach Team to help Academic Medical Centers develop and deploy messaging about the impact of da Vinci surgery and Ion bronchoscopy.
Share academic success stories and case studies on resident training best practices, benign procedure integration, and da Vinci 5 in academia.
Shape surgical education through da Vinci curriculum integration, resident training benchmarking, publication of training protocols, and scaling effective training with key faculty.
Establish evidence-based training standards and scalable strategies for Force Feedback, Case Insights, Telepresence, and Dual Console integration at top Academic Medical Centers.
Build collaborations and success stories with hospital leaders, department chairs, division chiefs, and program directors to accelerate multispecialty adoption and research.
Collaborate with Academic Key Customer Directors and internal Clinical, Product, Digital, Customer Training, and MSL teams to scale faculty development, resident support, and benign procedural adoption.
Work with US Product Marketing teams to expand cross-specialty adoption of da Vinci 5, SP, and Ion by integrating recent advancements into academic strategies.