Senior Marketing Manager - ʻAuana
About The Position
The Senior Marketing Manager leads marketing and oversees sales for ʻAuana, Cirque du Soleil’s resident production in Hawaiʻi. Supported by the show’s General Manager and the Director of Marketing, Americas, this role develops and executes integrated marketing and sales plans to build awareness, drive ticket sales, and strengthen the show’s market presence. The manager oversees the local marketing and sales team and works with regional teams and external partners to achieve revenue and attendance goals. The role combines strategic planning with hands-on execution and requires commercial judgment and knowledge of Hawaiʻi’s residents, visitors, and tourism industry. The manager turns market insights into campaigns, builds partnerships, and supports Cirque du Soleil Entertainment Group’s artistic vision and brand. The position is on-site in Hawaiʻi; relocation assistance is not provided. The stated salary range is $104,000–$111,000 USD, with actual compensation depending on factors including skills, relevant experience, and work location.
Requirements
- At least seven years of progressive marketing experience, including team leadership and responsibility for campaign strategy, budgets, and measurable business results.
- Experience in entertainment, live events, hospitality, tourism, or a closely related industry.
- Demonstrated experience leading or overseeing sales activity, partner development, or integrated marketing and sales plans.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.
- Strong knowledge of the Hawaiʻi market, including resident and visitor audiences, tourism distribution channels, and local business practices.
- Experience building productive relationships with hotel, travel trade, community, and business partners.
- Strong understanding of digital marketing, paid media, audience targeting, content strategy, and performance measurement.
- Proven ability to interpret sales and marketing data, identify opportunities, and translate insights into action.
- Strong project management skills and ability to manage multiple priorities and deliver plans on time and within budget.
- Collaborative leadership style, sound judgment, and ability to work effectively with local and regional stakeholders.
- Initiative, curiosity, and willingness to test, learn, and adapt.
- Strong written and verbal communication skills in English.
- Must verify the right to work in the United States for Cirque du Soleil Entertainment Group by completing Form I-9 upon hire and submitting acceptable documentation verifying identity and work authorization.
Nice To Haves
- Japanese and/or French language skills are an asset.
Responsibilities
- Develop and execute the show’s integrated marketing and sales strategy, with guidance and support from the General Manager and Director of Marketing, Americas.
- Lead annual marketing and sales planning, budget management, forecasting, and performance reporting in collaboration with Finance, Revenue Management, and regional teams.
- Manage marketing and sales budgets and ensure investments align with business priorities and deliver measurable results.
- Lead campaigns across paid media, digital, social media, content, promotions, and partnerships to increase awareness, consideration, and ticket purchases.
- Partner with regional digital teams and agencies to test audiences, messaging, creative, and offers, using results to improve campaign performance and customer acquisition costs.
- Oversee local public relations, media outreach, and influencer initiatives in collaboration with Communications teams.
- Oversee the local sales function, including the Partnership Sales Manager, and set priorities, goals, and accountability for partner development and revenue growth.
- Guide sales outreach across hotel, concierge, travel trade, group, corporate, and community channels, providing partners with tools, training, and support.
- Coordinate marketing campaigns and sales activity to generate demand and convert customers.
- Build and maintain relationships with Outrigger, tourism partners, industry organizations, sponsors, and community stakeholders.
- Monitor ticket sales, booking trends, campaign performance, and partner production; identify opportunities and implement timely actions.
- Collaborate with Revenue Management on pricing, offers, inventory, and promotional recommendations that support revenue and attendance targets.
- Analyze market trends, audience insights, and competitor activity to inform plans and adapt to changing business conditions.
- Partner with the General Manager, Revenue Management, and business teams to provide insights that inform the show’s performance schedule.
- Work with box office, front-of-house, and guest services teams to ensure offers are executed effectively and the guest experience supports marketing promises.
- Represent marketing and sales in meetings with Outrigger, local leadership, and regional teams, providing updates on performance, priorities, and opportunities.
- Coordinate with Artistic and Technical teams on marketing needs, content capture, media visits, and promotional activity while respecting production requirements.
- Lead, mentor, and develop direct reports, setting expectations and supporting professional growth.
- Promote a collaborative, inclusive work environment through clear communication and alignment with Cirque’s values and policies.
- Complete other job-related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
