senior manager, Owned Channel Marketing
About The Position
The Senior Marketing Manager, Owned Channel Marketing, executes customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences, to drive engagement, conversion, and long-term customer value. The role brings campaigns to life with clarity, accuracy, and consistency across customer touchpoints. Working collaboratively across functions, this position delivers high-quality, on-time marketing campaigns that support enterprise priorities, seasonal strategies, and always-on programs. It translates business priorities, campaigns, and product launches into channel-specific plans and deliverables, supports personalization through segmentation and targeting, and partners with creative teams to ensure assets meet brand standards and campaign objectives. The role also tracks campaign performance, supports testing and experimentation, works with technology, marketing technology, and operations partners to execute campaigns in existing systems, and contributes to recaps and performance summaries. It brings a customer-first mindset to ensure communications are relevant, clear, and on brand.
Requirements
- Bachelor’s degree or at least 4 years of relevant experience.
- 5–8 years of progressive experience in marketing, CRM, or digital channels.
- At least 3 years of cross-functional project management experience.
- Experience executing marketing campaigns across multiple stakeholders.
- Experience delivering marketing campaigns across digital or owned channels, such as email, app, or web.
- Strong project management skills and ability to keep work on track in fast-paced environments.
- Excellent collaboration and communication skills across cross-functional teams.
- Ability to translate strategy into clear, actionable deliverables.
- Comfort working with data to inform optimizations and performance improvements.
- Strong executional mindset, attention to detail, and ability to manage multiple priorities.
- Strong organizational skills and ability to manage timelines and dependencies.
- Ability to work independently and as part of a team.
- Proactive, solutions-oriented approach to problem solving.
- Ability to navigate ambiguity and shifting priorities.
Nice To Haves
- Understanding of owned-channel or CRM marketing principles and metrics.
- Experience working with creative teams or agencies.
- Familiarity with marketing automation or campaign management tools.
- Ability to learn quickly and work autonomously.
- Strong attention to detail and operational rigor.
Responsibilities
- Lead execution of owned-channel campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals.
- Translate enterprise priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables.
- Execute segmentation and targeting strategies with cross-functional partners to support customer personalization and accurate audience selection.
- Partner with creative teams, develop clear briefs, provide input on channel best practices, and ensure final assets meet brand standards and campaign objectives.
- Collaborate with Brand, Integrated Marketing, Menu, and Product partners to align owned-channel work with broader go-to-market plans and channel timelines.
- Track and evaluate campaign performance using analytics and reporting to identify optimizations.
- Support testing and experimentation, implement A/B tests, and apply learnings to improve campaign effectiveness.
- Partner with Technology, Martech, and Operations teams to execute campaigns using existing tools and systems and flag operational gaps or opportunities.
- Contribute to campaign recaps and performance summaries, synthesizing results and sharing insights with stakeholders.
- Ensure customer communications are relevant, clear, and on brand.
Benefits
- Medical, dental, and vision insurance.
- Basic and supplemental life insurance and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave.
- Family expansion reimbursement.
- Paid vacation from date of hire.
- Sick time accrued at 1 hour for every 25 hours worked.
- Eight paid holidays and two personal days per year.
- 401(k) retirement plan with employer match for eligible partners.
- Discounted company stock program (S.I.P.).
- Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
- Student loan management resources and access to other educational opportunities.
- Backup care.
- DACA reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
