senior manager, Owned Channel Marketing

Starbucks • Seattle, WA

5d • Onsite

About The Position

The Senior Marketing Manager, Owned Channel Marketing is responsible for executing customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences, to drive engagement, conversion, and long-term customer value. The role brings campaigns to life and ensures clarity, accuracy, and consistency across customer touchpoints.

This highly collaborative role partners across functions to deliver high-quality, on-time marketing campaigns supporting enterprise priorities, seasonal strategies, product launches, and always-on programs. The position translates business priorities into channel-specific plans, supports personalization and testing, tracks campaign performance, and contributes insights to improve future execution. The role is onsite four days a week.

Requirements

• Bachelor’s degree or at least 4 years of relevant experience.
• 5–8 years of progressive experience in marketing, CRM, or digital channels.
• At least 3 years of cross-functional project management experience.
• Experience executing marketing campaigns across multiple stakeholders.
• Experience delivering marketing campaigns across digital or owned channels, such as email, app, or web.
• Strong project management skills and ability to keep work on track in fast-paced environments.
• Strong executional mindset, attention to detail, and ability to manage multiple priorities.
• Excellent collaboration and communication skills across cross-functional teams.
• Ability to translate strategy into clear, actionable deliverables.
• Comfort working with data to inform optimizations and performance improvements.
• Strong organizational skills and ability to manage timelines and dependencies.
• Proactive, solutions-oriented approach to problem solving.
• Ability to navigate ambiguity and shifting priorities.
• Ability to work independently and as part of a team.

Nice To Haves

• Understanding of owned-channel or CRM marketing principles and metrics.
• Experience working with creative teams or agencies.
• Familiarity with marketing automation or campaign management tools.
• Ability to learn quickly and work autonomously.
• Strong attention to detail and operational rigor.

Responsibilities

• Lead execution of owned-channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals.
• Translate enterprise priorities, seasonal campaigns, and product launches into clear channel-specific plans and deliverables aligned with strategy.
• Execute segmentation and targeting strategies with cross-functional partners to support personalization and accurate audience selection and message delivery.
• Partner with creative teams to develop clear briefs, provide channel best-practice input, and ensure final assets meet brand standards and campaign objectives.
• Collaborate with Brand, Integrated Marketing, Menu, and Product partners to align owned-channel work with broader go-to-market plans and channel requirements.
• Track and evaluate campaign performance using analytics and reporting to identify optimizations and improve future execution.
• Support testing and experimentation, including implementing A/B tests and applying learnings to improve campaign effectiveness.
• Partner with Technology, Martech, and Operations teams to execute campaigns using existing tools and systems and flag operational gaps or opportunities.
• Contribute to campaign recaps and performance summaries, synthesizing results and sharing insights with stakeholders.
• Ensure customer communications are relevant, clear, and on brand.

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• Short-term and long-term disability.
• Paid parental leave and family expansion reimbursement.
• Paid vacation from date of hire and sick time accrued at 1 hour for every 25 hours worked.
• Eight paid holidays and two personal days per year.
• 401(k) retirement plan with employer match for eligible partners.
• Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
• Incentivized emergency savings and financial well-being tools.
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
• Student loan management resources and access to other educational opportunities.
• Backup care and DACA reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior