Senior Marketing Coordinator � Northern California

indiGO Auto Group • San Francisco, CA

2d • Hybrid

About The Position

indiGO Auto Group is seeking a Senior Marketing Coordinator to support the Northern California region. This role is ideal for someone established in their marketing career who is passionate about experiential marketing, event planning, and brand activations. The Senior Marketing Coordinator will focus primarily on the planning, execution, and post-event recap and reporting of brand and dealership events with the assistance of a Jr. Marketing Coordinator. This role will support multiple luxury automotive brands and work closely with the regional team to deliver exceptional client experiences through events and activations.

Requirements

• Experience in luxury automotive retailer marketing preferred
• Excellent written and verbal communication skills
• Extremely organized with dedicated attention to detail
• Self-motivated and dependable
• Willing to submit to a drug test and criminal background check

Responsibilities

• Lead the planning and coordination of dealership and brand events including vehicle launches, client experiences, test drive events, rallies, sponsored events, and internal team activations.
• Manage all event logistics including venue coordination, vendor communication, menu planning, guest list management, and event timelines.
• Coordinate event materials including signage, printed collateral, branded items, and event supplies.
• Oversee the RSVP management, guest tracking, and registration processes for events.
• Coordinate with dealership teams to ensure vehicles, display areas, and event layouts are properly prepared.
• Support off-site vehicle displays and sponsored events, including logistics, signage, and coordination with event organizers.
• Provide on-site event support, including setup, event flow management, and breakdown.
• Travel weekly throughout our bay area locations (Silicon Valley to Marin County)
• Manage tracking event budgets and vendor invoices to ensure alignment with marketing budgets.
• Help coordinate photography and videography coverage for events.
• Compile post-event recaps and performance reports, including attendance, engagement, photos, and KPIs.
• Assist with identifying opportunities to enhance client engagement and ownership experiences through events.
• Maintain organized documentation of event plans, contracts, and recaps.
• Communicate event timelines and logistics with internal teams to ensure smooth execution.
• Maintaining relationships with all store management to ensure success from all aspects of the role.
• Concierge clients through booking experiences and at times being the on-site contact.
• Supervising Junior Marketing Coordinator.
• Reports to the Experiential Marketing Manager for indiGO Auto Group.

Benefits

• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed