Senior Marketing Coordinator - Child Advocacy

Children's Healthcare of Atlanta•Brookhaven, GA

About The Position

The Senior Marketing Coordinator develops and implements marketing plans and manages tactics from initiation through final delivery. The role works across multiple projects and shifting priorities, including website content, videos, e-communications, printed collateral, conference planning and logistics as needed, photo and video shoots, and advertising. The coordinator leads meetings and strategic conversations, consults with business partners, and provides marketing solutions aligned with business goals. The role creates marketing plans, tracks budgets, and helps ensure projects are strategically aligned and delivered on time and within scope. It works with cross-functional teams such as writers, designers, digital coordinators, and social media staff, and uses project-management practices including creative briefs. The position calls for someone who proactively initiates projects, escalates concerns when appropriate, and understands the marketing process from initiation through post-campaign reporting. It also involves creating presentations that use analytics and collaborative reports to communicate results and successes. The role may supervise interns as needed.

Requirements

Five years of experience in marketing, communications, advertising, healthcare, non-profit, and/or fundraising agency work.
Bachelor’s degree in marketing, advertising, journalism, communications, business, or a related field.
Excellent verbal and written communication skills.
Exemplary attention to detail.
Ownership, accountability, and a growth mindset.
Professionalism and respect for team members and their ideas.
Resourcefulness and creative problem-solving skills, including quickly identifying issues and providing thoughtful solutions.
Ability to create strategic marketing and communications plans and execute them collaboratively.
Ability to take initiative and plan, organize, implement, and evaluate the effectiveness of multiple projects.
Ability to manage multiple information sources and digital platforms.
Ability to adapt and shift priorities as needs change.
Ability to maintain proficiency with technology tools required for the job.
Understanding of project-management best practices and processes.
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

Nice To Haves

Project-management software experience.

Responsibilities

Develop integrated key messages, plans, and recommendations with cross-functional marketing and communications teams.
Collaborate with business partners to create and implement comprehensive, strategic, integrated marketing plans that support program goals.
Understand the role of tactics and communications channels and report on their effectiveness.
Create and deliver compelling, consultative presentations informed by business goals, marketing channels, and plans.
Create meeting agendas, lead discussions, establish alignment, and initiate follow-up steps to advance initiatives.
Ask strategic questions and confirm project goals are aligned before work begins with business partners or creative teams.
Apply analytics and research insights to optimize marketing and program efforts.
May supervise interns as needed.
Manage multiple projects and timelines, including website content, videos, e-communications, print collateral, conference planning and logistics as needed, and advertising.
Initiate projects by identifying strategic questions, useful insights, new ideas, and opportunities to improve existing projects.
Write and use creative briefs to guide projects toward their goals.
Identify issues and work with the manager or other team members to find solutions and keep projects moving.
Balance urgency and accuracy, prioritize workload, and adapt when business needs change.
Maintain brand consistency by following visual identity standards and the editorial style guide.
Track progress, maintain budget trackers, and reconcile project plans to support on-time and on-budget delivery.
Use a project-management platform and follow departmental project-management processes.
Apply knowledge of digital content and search engine optimization.