Senior Marketing Content Strategist – Remote within Twin Cities, MN

Planned Parenthood North Central States • Saint Paul, MN

15d • $55,000 - $70,000 • Remote

About The Position

Under the immediate supervision of the Senior Director of Marketing, the Senior Marketing Content Strategist helps drive brand awareness and increase patient volumes by developing and deploying engaging media content and cultivating content partnerships. The role applies Planned Parenthood’s brand voice across channels and develops and implements content strategies, with emphasis on video content—including user-generated content, TikTok, and short-form video—and influencer partnerships. The strategist oversees and optimizes campaigns across a five-state region and manages day-to-day relationships with key vendors to support effective, accurate, and timely campaign deployment. The role also manages the marketing print materials library, including copywriting, light design support, translation and production coordination, organization, and routine content audits.

Additional work includes deploying health center marketing campaigns; supporting grassroots partnership efforts; maintaining and annually auditing the c3 (ppncs.org) website; coordinating sponsorships and related marketing resources; responding to internal marketing and branding requests; and assisting with departmental reporting and internal marketing communications. The position supports Planned Parenthood North Central States’ mission of advancing and protecting sexual and reproductive healthcare for all. It is remote within the Twin Cities, Minnesota area, with infrequent travel within the Twin Cities metro area. The schedule is full-time, 40 hours per week, primarily Monday through Friday, 9 a.m. to 5 p.m. The position is represented by SEIU.

Requirements

• At least five years of experience in Marketing, Communications, or a closely related field.
• At least three years of professional experience in copywriting and producing print and digital content.
• At least three years of professional experience creating and executing digital media strategies.
• At least three years of professional experience adhering to strict brand and campaign guidelines.
• Exceptional written and verbal communication skills and strong visual acuity.
• Experience filming and editing short-form videos, such as TikToks, Instagram Reels, and YouTube Shorts.
• Willingness to appear in video content and work with staff, volunteers, and influencers to produce content, including promotional content.
• Experience creating simple layouts using Canva and/or Adobe design products.
• Confidence making independent decisions, leading projects, and advising groups on best practices.

Responsibilities

• Create branded content, especially video and print materials, to drive patient volume at PPNCS health centers and through telehealth.
• Develop and lead digital content initiatives that build brand awareness and highlight PPNCS’s expertise and services, with messaging intended to resonate with diverse audiences, particularly young adult BIPOC people and the LGBTQ+ community.
• Cultivate relationships with influencers and other partners.
• Stay current on trends and best practices, applying independent creative and strategic judgment to ensure branding, accuracy, and compliance.
• Create simple layouts using Canva and/or Adobe design products and resize or customize existing assets.
• Manage day-to-day vendor relationships as the first responder; oversee agency-created content and review it for brand voice and accuracy; ensure advertising is properly deployed; and elevate strategy, budget, or performance questions to the Senior Director as appropriate.
• Manage assigned budgets, including recommending channels and budgets, processing invoices, tracking spending and payments, raising concerns, and resolving issues with departmental leaders.
• Serve as lead copywriter for marketing materials, patient communications, and the c3 (ppncs.org) website; develop content using independent judgment while involving relevant staff as appropriate.
• Keep the website current and accessible, and advise on website best practices, user experience, and accessibility.
• Write internal communications and manage the Marketing intranet site; monitor the Marketing inbox and support or triage requests.
• Manage sponsorship requests and related advertising needs, maintain an on-brand presence in communities, and maintain related resources.
• Monitor and communicate marketing trends and emerging strategies, including AI capabilities and their implications for marketing.
• Deploy health center marketing campaigns and support grassroots partnership efforts.
• Maintain and annually audit the c3 (ppncs.org) website.
• Manage the marketing print materials library, including copywriting, light design support, translation and production coordination, organization, and routine audits.
• Coordinate sponsorships and related marketing resources, such as swag.
• Support internal marketing and branding requests, departmental reporting, and internal marketing communications.
• Perform other professional duties and related project management as assigned.

Benefits

• Medical insurance with equity-based premium tiers.
• Dental insurance with equity-based premium tiers.
• Vision insurance with equity-based premium tiers.
• Free virtual primary care for employees enrolled in a medical plan, with additional services including labs, x-rays, physical tests, virtual physical therapy, and medications; in-home care is available in qualifying locations.
• HealthiestYou virtual care for employees outside the NICE Healthcare network.
• Proximal Health support for accessing certain services and a tax-free benefit of up to $1,500 when members choose a designated provider for eligible services.
• Employee Assistance Program.
• Continued education reimbursement of up to $500 per year and two paid CEU days.
• Flexible spending account.
• Life insurance.
• Eligibility for Federal Student Loan Forgiveness.
• Paid time off, accruing at .05769 per hour worked.
• Eight hours of paid volunteer time off annually.
• Eight paid federal holidays and two paid floating holidays.
• 403(b) retirement fund.
• Eight weeks of paid parental leave.
• Pet insurance.
• Bereavement leave.
• Earned extended leave.
• Free subscription to the Headspace app.
• Time off to vote.
• Employee discounts on electronics, appliances, hotels, gift cards, apparel, cars, fitness memberships, groceries, and select retailers and service providers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed