Senior Marketing Consultant- Personal Lending

Wells Fargo•Minneapolis, MN

2d•$87,000 - $154,000•Hybrid

About The Position

Wells Fargo is seeking a Senior Marketing Consultant to lead the day-to-day management and optimization of Personal Loans content on WellsFargo.com. The role ensures a seamless customer experience and alignment with business objectives while partnering with line-of-business stakeholders and digital, marketing, product, legal, compliance, and enterprise teams to identify content opportunities, develop customer-facing experiences, and expand the Personal Loans content ecosystem. The consultant manages external agency relationships, including strategy, content development, timelines, and deliverables, and monitors content performance to recommend enhancements based on customer and business insights. The role helps drive engagement, acquisition, and education through a best-in-class digital experience. The position leads or participates in complex, cross-functional marketing initiatives and analysis, evaluates challenging business, operational, or technical issues, and makes decisions informed by relevant policies, procedures, and compliance requirements. It includes analyzing trends for legal, compliance, and privacy adherence; collaborating with peers and leaders across business lines and vendors; and potentially leading projects or teams or serving as a peer mentor. The position follows a hybrid schedule of three days in the office and two days remote, from an approved posting location. The employee must reside within commuting distance of a posted work location. Visa sponsorship and relocation assistance are not available.

Requirements

4+ years of Marketing, Digital Marketing, or Digital Platforms (such as Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, or education.

Nice To Haves

4+ years of experience driving SEO, including understanding how AI impacts SEO strategies.
Experience managing agencies that produce website content.
Ability to manage content delivery through digital partners.
Ability to manage ongoing website content maintenance.
4+ years of marketing, website management, or digital customer experience.
4+ years of experience in lending, financial services, banking, or another regulated industry preferred.
4+ years of experience with digital marketing fundamentals, including SEO, conversion optimization, content strategy, UX, and customer engagement.
Experience leading cross-functional initiatives involving Marketing, Product, Technology, Compliance, Legal, Risk, and Design teams.
Experience analyzing website performance, customer behavior, and digital metrics using Adobe Analytics, GA4, or similar platforms.
Strong written and verbal communication skills, including presenting recommendations and influencing senior leaders.
Proven ability to identify opportunities for process improvement and operational efficiency.
Experience managing end-to-end digital content lifecycle processes, including review, implementation, testing, validation, and production launch.
Ability to use customer insights and data to prioritize digital enhancements and influence roadmap development.
Demonstrated success leading website modernization, conversion optimization, personalization, or customer experience initiatives.
Experience balancing business objectives, customer needs, and risk and compliance requirements within digital channels.

Responsibilities

Lead day-to-day management and optimization of Personal Loans content on WellsFargo.com.
Partner with business, digital, marketing, product, legal, compliance, and enterprise stakeholders to identify content opportunities and develop customer-facing experiences.
Expand the Personal Loans content ecosystem.
Manage external agency relationships, including strategy, content development, timelines, and deliverables.
Monitor content performance and recommend enhancements based on customer and business insights.
Lead and participate in complex, cross-functional marketing initiatives and large-scale marketing planning.
Participate in complex marketing analysis, including customer retention, customer profiles, sales, and profitability.
Review and analyze complex business, operational, or technical challenges involving multiple factors.
Make decisions informed by applicable policies, procedures, and compliance requirements, and help the broader work team meet deliverables and drive initiatives.
Analyze and interpret trends to ensure marketing activity adheres to legal, compliance, and privacy regulations and policies.
Collaborate with peers, colleagues, managers, vendors, and cross-functional teams to resolve issues and achieve marketing deliverables.
Potentially lead projects or teams or serve as a peer mentor.