Digital Marketing Senior Consultant

Truist Bank•Charlotte, NC

2d•Onsite

About The Position

The Digital Marketing Strategist develops strategies to drive revenue and engagement on Truist.com, leading channel-generated initiatives aligned with business strategy and supporting Small Business Deposits and Digital Banking campaigns. The role partners with marketing and line-of-business stakeholders to align website experiences with business objectives, product priorities, and client needs. It drives content, experience, and functionality enhancements across Truist.com in collaboration with marketing, content, UX Design and Research, SEO, authoring, quality assurance, and technology teams. The strategist uses analytics and client behavior insights to shape strategy, prioritize enhancements, and optimize engagement, conversion, and revenue. The role communicates performance results, recommendations, and business impact to stakeholders and promotes measurement-driven digital experience management. The position focuses primarily on Small Business deposit products and digital banking services across Truist’s Small Business and Wholesale site sections and product lines. In accordance with Truist’s in-office expectations, it is performed in the office five days per week.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent education and related training.
Five years of related experience, or an equivalent combination of education and experience.
In-depth knowledge of marketing principles, practices, theories, or methodologies, such as marketing, market research, analytics, and digital marketing.
Experience managing projects or project work streams and working as an individual contributor.
Knowledge of the industry’s competitive landscape and the factors that differentiate Truist and its competitors.
Ability to interpret and explain complex information to varied audiences and build consensus among stakeholders.
Ability to provide direction and mentor less experienced teammates.
Proficiency in Excel and PowerPoint.
Strong quantitative, technical, analytical, and problem-solving skills, including the ability to measure results and identify actionable insights.
Ability to work all scheduled hours, including overtime when directed by a manager or supervisor and required by business needs.
Ability to access and interpret client information on a computer and to hear and speak with people in person and on the phone.
Ability to use standard office equipment, including a PC keyboard and mouse, copy/fax machines, and printers.

Nice To Haves

Master’s degree or MBA and previous experience in the banking industry.
Experience developing digital marketing strategies that drive traffic and conversions.
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
Ability to break long-term goals into short-term wins that enable learning, quick iteration, shorter time to market, and return on investment.
Working knowledge of programming languages such as Java, JavaScript, HTML, CSS, XML, Python, or SQL.
Working knowledge of Americans with Disabilities Act compliance requirements.
Experience with Adobe products, including AEM, Target, Analytics, Audience Manager, and Adobe Cloud.
Certification in email service providers, marketing automation, and CRM platforms such as Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, or Pardot.
Experience with API development, ad servers, dynamic tag managers, marketing automation platforms, content management systems, A/B and multivariate testing, and personalization tools.
Strong understanding of HTML for email, including coding templates, revising modular layouts, and providing strategic and technical direction to web developers.
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation.

Responsibilities

Research, develop, and execute digital-channel strategies that increase client acquisition, retention, profitability, and cross-sell across Truist’s Small Business and Wholesale site sections and product lines, with a primary focus on Small Business deposit products and digital banking services.
Partner with marketing partners, channel leads, and platform product owners to develop product-specific roadmaps that support revenue goals through digital marketing strategies.
Apply an understanding of business-owner behavior models and user journeys to banking products and services, aligning business needs with Truist offerings to increase product awareness, consideration, and acquisition.
Use web analytics, site performance data, voice-of-client insights, and user experience research to refine strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices.
Maintain reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
Research industry trends, the competitive environment, and emerging technologies; adjust strategies to help Truist maintain a competitive advantage.
Collaborate with marketing, content, UX Design and Research, SEO, authoring, quality assurance, and technology teams to improve Truist.com content, experiences, and functionality.
Communicate performance results, recommendations, and business impact to stakeholders and promote measurement-driven digital experience management.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated based on hire date and full-time or part-time status
10 sick days, prorated
Paid holidays
Depending on position and division, eligibility for a defined benefit pension plan, restricted stock units, and/or a deferred compensation plan