Senior Digital Marketing Specialist

STI Federal• Remote-Nationwide, US,

4d•$100,000 - $115,000

About The Position

STI Federal is seeking a mission-driven Senior Growth Marketing Specialist to serve as the marketing engine of its federal growth strategy. Working with Business Development and Capture, this role builds visibility with agencies, prime contractors, and teaming partners and converts that visibility into qualified pipeline. The position develops and executes growth marketing aligned with target agencies, priority pursuits, contract vehicles, and recompete timelines. It plans and represents STI Federal at federal conferences and industry events, manages exhibit logistics and event budgets, prepares event-specific collateral, and coordinates lead capture and follow-up with Business Development. The role also supports capture and proposals by maintaining capability statements, past-performance materials, company boilerplate, graphics, and branded templates. The specialist maintains the corporate website as an authoritative source for company capabilities, contract vehicles, and past performance, ensuring ADA and Section 508 compliance. The role develops mission-focused content with subject-matter experts and leadership, manages LinkedIn and executive thought-leadership activity, and tracks marketing-sourced and marketing-influenced pipeline. It also routes inbound inquiries to Business Development and ensures sensitive or nonpublic information is not included in public-facing materials. STI Federal reinvests 100% of its profits into tribal businesses or community programs in support of the Sault Ste. Marie Tribe of Chippewa Indians. The work environment is a climate-controlled office or remote setting, with up to 25% domestic travel to conferences and industry events, including occasional evenings and weekends. The position requires the ability to stand for extended periods and lift booth materials weighing up to 40 pounds, with or without reasonable accommodation.

Requirements

Bachelor’s degree in communications, marketing, digital media, or a related field, or equivalent experience.
At least 5 years of marketing experience in a business-to-government (B2G) or federal contracting environment supporting business development or growth.
Hands-on experience planning and executing conferences and trade shows, including booth logistics, materials ordering, and vendor management.
Experience managing corporate websites and producing capability-based content.
Working knowledge of the federal acquisition lifecycle, from sources sought through award and recompete, and how marketing supports its stages.
Confident, polished in-person presence and ability to engage senior government officials, prime contractor executives, and small business liaisons.
Strong project and vendor management skills and a collaborative approach to working with Business Development, subject-matter experts, and leadership.
Proficiency with CRM platforms such as Salesforce or HubSpot, CMS and analytics tools, and design tools such as Adobe Creative Suite or Canva.
Ability to convert technical concepts into clear, persuasive content.
Commitment to STI Federal’s core values and ability to work effectively in a collaborative team environment.
Ability to stand for extended periods and lift booth materials weighing up to 40 pounds, with or without reasonable accommodation.

Nice To Haves

Advanced degree or certifications in marketing, digital marketing, or related specialties; APMP certification is a plus.
Experience marketing for a tribally owned, 8(a), or other small business federal contractor.
Experience with federal market intelligence platforms such as GovWin IQ, Bloomberg Government, or HigherGov.
Experience producing proposal graphics or supporting proposal operations.

Responsibilities

Partner with Business Development and Capture leadership to develop and execute an annual growth marketing plan aligned with target agencies, priority pursuits, contract vehicles, and the recompete calendar.
Translate the opportunity pipeline into account-based campaigns for agency program offices, contracting activities, OSDBU offices, and large-prime teaming partners.
Position STI Federal’s tribally owned status, socioeconomic designations, and differentiators in market-facing messaging that supports applicable set-aside, direct-award, and teaming strategies.
Participate in Business Development pipeline reviews to synchronize marketing priorities with capture timelines.
Develop and manage an annual conference and industry event calendar, recommending attendance, exhibiting, and sponsorship based on pipeline alignment and expected return.
Represent STI Federal at conferences, trade shows, industry days, and matchmaking sessions by staffing booths, delivering the company pitch, and engaging government buyers, prime contractors, and prospective teaming partners.
Identify priority event attendees, agency speakers, and exhibiting primes; arrange meetings for Business Development and executive leadership; and conduct pre-event LinkedIn and email outreach.
Capture, qualify, and enter event leads and contacts into the CRM within 48 hours, and coordinate post-event follow-up with Business Development.
Measure and report event performance, including meetings secured, qualified contacts, teaming conversations, and opportunities influenced.
Manage end-to-end exhibit execution, including registration, booth selection, exhibitor deadlines, shipping and drayage, utilities and internet orders, and on-site setup and teardown.
Order, design, and maintain conference booth materials and promotional inventory in accordance with brand standards.
Produce event-ready collateral, including capability statements, agency-specific one-pagers, contract vehicle sheets, and audience-specific leave-behinds.
Manage event and sponsorship budgets and vendors, and prepare booth staff with target lists and talking points.
Ensure promotional items, hospitality, and event engagement with government personnel comply with federal ethics and gift rules.
Maintain the capability statement library, past-performance write-ups, and company boilerplate for capture, proposals, RFIs, and sources-sought responses.
Produce proposal graphics, win-theme visuals, and branded templates in partnership with the proposal team.
Maintain the corporate website as an authoritative source for capabilities, NAICS codes, contract vehicles, and past performance, with ADA and Section 508 compliance.
Develop mission-focused website content, capability sheets, whitepapers, newsletters, and proof points with subject-matter experts and leadership.
Lead STI Federal’s LinkedIn presence and executive thought-leadership campaigns, and promote the company’s event presence before, during, and after conferences.
Track and report marketing-sourced and marketing-influenced pipeline with Business Development, connecting campaigns and events to opportunity outcomes.
Route inbound agency and teaming inquiries to Business Development and prevent sensitive capture, Business Development, or other nonpublic information from entering public-facing materials.