Digital Marketing Senior Specialist

Cox Enterprises•Atlanta, IN

1d•$74,000 - $111,000•Remote

About The Position

The Senior Specialist, Digital Marketing / Communications – Email, SMS & Organic Social conducts day-to-day channel operations for email marketing, SMS communications, and organic social media across Cox Automotive’s enterprise B2B portfolio. The role independently executes campaigns for a broad range of brands and products, managing end-to-end campaign development, including audience strategy, content optimization, journey design, testing, and performance analysis. The specialist identifies opportunities to improve engagement and deliverability, recommends new strategies and content approaches, and contributes to the innovation roadmap for channel technologies and platforms. The role partners with 82 auction locations and Key Account Marketing teams, creative teams, marketing automation specialists, analytics, agency partners, and fellow digital marketing professionals to translate business objectives into high-performing campaigns. The position is remote for employees residing in the Eastern or Central Time Zones; it may be hybrid for candidates near the Atlanta office. Travel is 5% of the time, and the work shift is day.

Requirements

Bachelor’s degree in a related discipline and 4 years of related experience; alternatively, a master’s degree and 2 years of experience, a Ph.D. and up to 1 year of experience, or 8 years of related experience.
Digital marketing experience focused on email marketing, SMS, and/or social media execution across multiple brands or platforms.
Track record of independently executing complex, multi-brand campaigns with measurable engagement and performance improvements.
Strong proficiency with Salesforce Marketing Cloud, including campaign setup, journey building, audience segmentation, automation, and deliverability management.
Expertise with social media management tools and LinkedIn, Facebook, and Instagram, including scheduling, community monitoring, and social listening.
Working knowledge of SMS campaign execution, including TCPA and carrier guidelines, opt-in management, and delivery optimization.
Proficiency with HTML and CSS for email template development and troubleshooting.
Experience with analytics and reporting tools for email, SMS, and social performance, including building dashboards and generating actionable insights.
Proficiency with Microsoft Office, including Excel and PowerPoint, and project management tools such as Monday.com.
Strong analytical skills and ability to interpret cross-channel performance data, identify trends, and formulate optimization strategies.
Excellent written communication skills, including crafting and refining channel content and presenting performance findings to stakeholders.
Project management skills, attention to detail, and ability to manage competing priorities with minimal guidance.
Proactive, self-directed approach and ability to identify opportunities and recommend strategies independently.
Collaborative approach and ability to work effectively with cross-functional teams, agencies, and brand stakeholders.
Must be authorized to work in the United States for any employer without current or future sponsorship; OPT, CPT, STEM/OPT, and visa sponsorship are not available.
Must clear a pre-employment drug test. The company does not currently administer pre-employment marijuana testing for this position; workplace restrictions on federally or state-illegal drugs apply.
Travel requirement: 5%.

Responsibilities

Execute end-to-end email campaigns across brands and products, including audience segmentation, journey design, template development, content optimization, quality assurance, deployment, and post-send analysis.
Design nurture programs for audience segments and lifecycle stages to drive conversion and retention.
Implement progressive profiling to enrich contact data and improve personalization.
Run re-engagement campaigns for inactive subscribers and test content, subject lines, and send timing.
Recommend email strategies, content formats, and automation approaches to improve engagement and meet business objectives.
Monitor email deliverability, including sender reputation, domain health, and ISP feedback loops.
Execute SMS campaigns, including message creation, audience targeting, compliance management, and delivery optimization.
Coordinate SMS and email orchestration, managing timing and frequency to avoid audience fatigue.
Design trigger-based SMS programs for time-sensitive updates, alerts, and event-driven communications.
Monitor carrier-level SMS delivery performance and resolve carrier-specific issues.
Identify emerging SMS capabilities and messaging technologies and develop actionable test proposals and implementation plans.
Execute organic social campaigns across platforms including LinkedIn, Facebook, and Instagram.
Develop platform-specific content approaches based on audience behavior, formats, and algorithmic requirements.
Conduct social listening to monitor brand mentions, sentiment, and trending topics, and surface insights for content strategy.
Coordinate organic social calendars with campaigns, product launches, and cultural moments.
Report on organic social performance by platform and brand, recommending improvements to content mix, cadence, and engagement tactics.
Monitor performance across email, SMS, and organic social, tracking deliverability, engagement, conversion, and audience growth.
Develop and maintain cross-channel performance dashboards.
Execute A/B and multivariate tests across channels, document results, and share learnings with the broader team.
Identify relevant industry trends and technologies and translate them into plans to improve campaign performance.
Contribute to the innovation roadmap for channel technologies, automation, and platform features, evaluating tools for potential adoption.
Collaborate with auction locations, marketing teams, creative teams, automation specialists, analytics, agencies, and brand stakeholders.

Benefits

Competitive salary and bonus/incentive plans.
Flexible time-off policies and accommodating work schedules.
Healthcare coverage with multiple options for individuals and families.
401(k) retirement plan with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies.
Fertility coverage and adoption assistance.
Pet insurance and employee discounts.
Flexible paid vacation, subject to duties and company needs.
Seven paid holidays annually.
Up to 160 hours of paid wellness time annually for the employee or family members.
Bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Medical, dental, and vision insurance may be offered to eligible employees.