Senior Digital Marketing Specialist

Fullscript

3d

About The Position

Fullscript is an industry-leading health technology company that helps healthcare practitioners deliver better care. The Senior Digital Marketing Specialist will shape and oversee paid digital strategy across search, social, and programmatic channels to support customer acquisition and company growth. The role combines strategic planning with campaign optimization and troubleshooting, while day-to-day campaign execution is managed by an external agency.

The specialist will manage a dedicated experimentation budget to test new channels, tactics, and formats, and will determine which initiatives to scale. They will own paid performance measurement, using approaches such as incrementality testing, first-party data, and offline conversion tracking to optimize for qualified providers and revenue. The role also includes budget oversight, analysis and reporting, collaboration with internal teams and external partners, mentoring junior team members, and improving paid digital processes with AI tools and automation.

Requirements

• At least 7 years of experience in paid digital campaign management.
• Hands-on experience with Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms.
• Experience managing annual paid budgets of $5 million or more.
• Strong knowledge of the digital advertising ecosystem, particularly the US and Canadian healthcare markets, including paid search, paid social, and programmatic display.
• Experience writing and testing advertising messaging to drive clicks and conversions.
• Advanced proficiency in Google Sheets and Google Slides, including communicating complex performance data and recommendations to leadership.
• Exceptional analytical skills and the ability to work with large data sets and derive actionable insights.
• Strong attention to detail, numeracy, and literacy for managing complex campaigns and delivering results.
• Strong communication skills and ability to work cross-functionally and build internal and external stakeholder relationships.
• Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.

Nice To Haves

• Healthcare B2B and B2C experience.
• Experience and frameworks for applying A/B testing to refine campaigns and improve results.
• Familiarity with performance tracking tools such as Google Analytics and Looker Studio.
• Experience developing and executing marketing strategies for a multi-product platform serving SMB and Enterprise customers.

Responsibilities

• Develop and oversee paid digital strategy across paid search, social, and programmatic channels, ensuring a cohesive approach focused on customer acquisition.
• Optimize and troubleshoot campaigns across the marketing funnel using platforms such as DSPs, Meta, Google Ads, and Microsoft Ads.
• Manage a dedicated experimentation budget; design tests with clear hypotheses and success criteria, and decide which channels, tactics, and formats to scale or discontinue.
• Own paid performance measurement, using incrementality testing, first-party data, and offline conversion tracking to optimize for qualified providers and revenue.
• Analyze large data sets, account for signal loss and healthcare advertising restrictions, and provide recommendations to improve efficiency and ROI.
• Collaborate with marketing, creative, data, and other internal teams, while managing external agencies and partners.
• Mentor and guide junior team members to support effective campaign execution.
• Build and maintain relationships with external partners and cross-functional stakeholders, and collaborate on campaign strategy and planning.
• Improve paid digital capabilities and workflows using AI tools and automation for reporting, analysis, and creative iteration.
• Oversee assigned paid digital budget management, including spend delivery, invoicing, investment, and forecast tracking, while supporting profitability and campaign efficiency.
• Write and test performance-focused advertising messaging.

Benefits

• Flexible paid time off and competitive pay.
• RRSP/401(k) match.
• Premium benefits package with customizable coverage, paramedical services, and a health spending account.
• Discounts on Fullscript wellness products.
• Continuous learning opportunities, including training budgets and company-wide initiatives.
• Hybrid and remote work flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed